Former 'shopaholic' who closed her thriving salon so she could be a full-time-mother has slashed her food bill to £20 a week after swapping her splurges for yellow sticker shopping

  • Charlene Price-Jones, 32, from Cardiff owned an upmarket salon for seven years
  • Self-labelled shopaholic lived a lavish lifestyle of exotic holidays and meals out 
  • She closed her business after seven years to make time for having children 
  • Charlene recently reinvented herself as a money-saving expert who coupons

A woman who closed her thriving business in order to spend more time with her son has revealed how couponing and yellow sticker shopping has enabled her to slash her grocery bill by three quarters.

Charlene Price-Jones, 32, from Cardiff, South Wales who lived a lavish lifestyle of splurging on clothes, dining out and multiple exotic holidays each year, has learnt to be frugal with her spending after closing her salon.

The self-labelled shopaholic worked a hectic 70-hour week at her own upmarket beauty salon for seven years, and would easily spend £80 a week on groceries without giving a second thought. 

But after she found love with her accountant Iwan, now 33, she began to realise her hectic work schedule would leave little time for raising a family, and took the decision to close her salon. 

Since then, Charlene - now a proud mum to nine-month-old Finn, has transformed her spending habits, and has slashed her weekly grocery bill to just £20. 

Charlene Price-Jones, 32,(pictured with her nine-month-old son Finn) from Cardiff who would splurge on clothes, dining out and exotic holidays has overhauled her spending habits with couponing and yellow sticker grocery shopping

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

A haul of yellow stickered items. Charlene had to become more frugal after closing her beauty salon so that she could focus on family life 

Charlene who worked in the beauty industry for 16 years, opened her own salon in August 2010. 

After getting engaged she began to consider the quality time she would miss with her family due to business and the high cost of childcare. 

She decided to take a leap of faith to close her business in 2017 and began collecting money-off coupons and visiting supermarkets when stock was reduced to cut costs.

Charlene's money-saving tips 

1. Meal planning for the week to avoid food waste 

2. Take advantage of yellow-stickered discount stock 

3. Keep separate bank accounts for spending and saving 

4. Shop around for utilities and pay off big bills like insurance annually to avoid monthly interest 

5. Switching to dried pet food you can buy in bulk can slash your bills 

'When I got engaged and started thinking about babies, I knew I'd end up having to pay out for costly childcare,' Charlene said.

'I wanted to be at home with my little one, so I decided to close my salon. 

'I realised I was on a hamster wheel. I was earning well, but my life had been taken over by work. 

'Since then, I've been on a mission to be as frugal as possible, to help out with money while I get used to not having that income. 

'Now, I don't have the high costs of running a business that I did before. 

'Then, I still had to pay my overheads, regardless of how much I was making – but now, my overheads are zero. 

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

The beauty specialist made a decision to close her salon in 2017 after getting engaged to her now husband Iwan, 33, (pictured together on their wedding day) because she knew they wanted to have a family 

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

Charlene (pictured on holiday) used to go abraod a few times a year. But she was concerned about the high costs of childcare and being unable to spend quality time with her family due to running her own business 

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

Charlene's haul of yellow-sticker food: The mother-of-one says she's learned to be frugal whereas she used to easily spend up to £100 at the till without evening noticing 

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

The once thriving business owner turned to couponing and yellow stick grocery shopping to cut her costs after realising how much of her money goes towards spending on food

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

Charlene (pictured with Finn) who shares her yellow sticker shopping hauls on Instagram revealed in one instance she was able to get £35 worth of shopping at M&S for just £8

'Once I closed the salon, I knew I had to scale down and start living ultra-frugally, so I could build my income back up.'

Charlene, who shares her money-saving hacks on Instagram, swears by yellow sticker grocery shopping as much of her money was eaten up by spending on food.

She continued: 'My parents have drummed into me from an early age the value of a bargain, and I am so thankful for that.

'Now, between coupons, discount vouchers and reduced stock, my shops will cost about a quarter of what they did before.

'For example, I went to M&S the other day and picked up £35 worth of food for £8. I'll then prep all my meals, and freeze whatever I don't need so it doesn't go off.

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

Charlene (pictured with Iwan) revealed a few years ago she could easily spend up to £100 without thinking about it 

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

Charlene believe it's not what you earn, but what you do with it and hopes her thrifty living will help towards creating a better future for her son

'A few years ago, I could easily have let it all add up and up, getting to the till and realising I'd spent £80-£100 without even thinking about it.

'I've had times when I've felt like a millionaire, and times when I've really struggled, but I'm much more mindful now.

'I hope I'm creating a better future for Finn, too. This frugal living has helped me stay at home with him, which is priceless.

'I've learnt now that it's not what you earn, it's what you do with it.'

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

The mother-of-one says she's become more mindful of her spending, previously there were times when she felt like a millionaire 

Shopaholic who closed her thriving business becomes a coupon queen - Daily Mail

Charlene meal preps for the family and freezes food to stop it going off after yellow sticker grocery hauls (pictured)