• Uncategorised

Weekend box office: Curse of La Llorona tops Shazam! over slow Easter weekend

Horror film The Curse of La Llorona outperformed expectations and took advantage of the pre-Avengers: Endgame lull to become the top movie in theaters over a relatively slow Easter weekend.

The Warner Bros. Pictures film about a vengeful spirit from Mexican folklore managed to knock off two-time champion Shazam! despite receiving less-than-stellar reviews from professional critics and audiences that saw it. The film currently earned a mere 32% positive reviews from the former, and a “B-” grade from the latter, making its box-office triumph even more impressive (and surprising).

Of course, it’s worth noting that La Llorona benefitted from a weekend in which it was one of the only prominent new releases. Studios clearly shied away from putting anything in theaters ahead of Marvel Studios’ Avengers: Endgame, a film already expected to become one of the highest-grossing movies of all time, so Shazam! was its only competition for audiences.

# Title  Weekend    U.S. Total 
1. The Curse of La Llorona  $26.5M $26.5M
2. Shazam! $17.3M $121.3M
3. Breakthrough $11.1M $14.6M
4. Captain Marvel $9.1M $400M
5. Little $8.4M $29.3M
6. Dumbo $6.8M $101.2M
7. Pet Sematary $4.8M $49.5M
8. Missing Link $4.3M $12.9M
9. Us $4.2M $170.4M
10. Hellboy $3.8M $19.6M

Overall, the weekend was also one of the lowest-grossing Easter weekends in more than 15 years, likely owing to the aforementioned Endgame effect, which kept studios from releasing any high-profile films.

As for Shazam!, the WB superhero movie continued its successful run by adding another $17.3 million in U.S. ticket sales, bringing its domestic grosses to slightly more than $121 million and putting it well past its $100 million production price tag. It’s the lowest-grossing movie of the entire DC Extended Universe at this point, but it was also the cheapest to make (by a wide margin), so it will be interesting to see how profitable it ends up at the end of its run compared to the rest of the DCEU movies.

The only other new release to crack the weekend’s top ten movies was the religious drama Breakthrough, which performed about as well as faith-based movies tend to do at the box office. The film had the typical opening weekend for movies of its ilk, earning so-so reviews from critics but praise from audiences with its story of a community that rallies around a young boy rendered comatose after falling into an icy lake, and helps him recover through the power of their religious conviction.

Two returning films hit or approached some noteworthy milestones over the weekend, too.

Jordan Peele’s horror film Us is closing in on Peele’s Oscar-winning directorial debut, 2017’s Get Out, and will likely pass that film’s ticket sales both domestically and worldwide in the next weekend or two.

Marvel’s Captain Marvel also continued to move up the all-time box-office rankings, and even experienced a jump in ticket sales over the weekend, with audiences squeezing in a last-minute screening before the title character returns — and reportedly plays a prominent role — in Endgame this upcoming week. Captain Marvel is currently the eighth highest-grossing, live-action superhero movie of all time worldwide, and the seventh highest-grossing Marvel Studios movie of all time both in U.S. theaters and worldwide.

This upcoming week is all about Avengers: Endgame, which kicks off its all-but-certain blockbuster run this upcoming weekend, and brings Marvel’s 22-film “Infinity Saga” to a close with a three-hour event that brings together the entire Marvel Cinematic Universe. There’s no question as to whether it will be the weekend’s top movie, and the only unknown at this point is how long it will remain the highest-grossing movie in theaters and whether it will indeed end up — as many pundits expect — becoming the highest-grossing movie of all time.

Editors' Recommendations

You may also like...