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Tesco to offer 50% discounts as part of birthday loyalty scheme – Retail Week

The discounts available for Clubcard-holders could be up to 50% on selected items as part of Tesco’s 100th birthday celebrations, and will run from May 7 to May 26, according to an internal document seen by MoneySavingExpert.com.

In an email sent out to Clubcard holders overnight, Tesco said the discounts would be available to customers both “in-store or online” and said the scheme was “a special thank you for being a Clubcard customer”.

It is unclear if the promotion will be held at all Tesco stores, but the email says that all customers shopping online will receive a discount “automatically when you check out”. 

The document said the products being discounted range “from coffee to cat food, as well as F&F clothing and BBQ tools in larger stores”.

There will be no limit to the number of discounted items that Clubcard members will be able to purchase but the promotion is likely to be a “one-off” with no wider pilot scheme being planned.

Tesco has been approached for comment.