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Uber testing PIN feature to speed up airport rides – CNET

Uber wants to make itself more traveler friendly.


Ride-hailing giant Uber is testing a feature to take the hassle out of getting a ride from the airport.

Uber will start testing the use of its PIN feature at Portland International Airport on Monday, according to TechCrunch. The company previously has used this feature for concerts, festivals and sports events. This is the first time Uber will use PINs for airport rides.


Uber PIN screenshot


Here's how the feature works: When people order an Uber, they'll get a six-digit PIN and be told to head to a designated pickup spot at the airport. Drivers who receive a ride request from the airport will then begin picking up passengers at the spot. The rider will provide the driver the PIN, and the driver enters the number into their app. The result is a virtual taxi line in lieu of passengers waiting for a specific Uber driver to find them.

Uber says the PIN feature can be a positive solution at some locations, but previous tests showed that the current pickup method can be more efficient. It'll learn more about the effectiveness of this new method over the next several months during testing. 

The ride-hailing company is in the middle of a busy May. Uber drivers staged protests last week before the company made its debut Friday on the stock market with its multibillion-dollar initial public offering

Originally published May 13,  7:46 a.m. PT. 
Update, 10:40 a.m. PT: Adds statement from Uber. 

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