OnePlus TV: Everything we know about the upcoming 4K TV

It’s no secret that OnePlus is working on a range of 4K TVs. Heck, we’ve known that since CEO Pete Lau announced the endeavor in September 2018 and confirmed the OnePlus TV name at the start of August 2019. In the interim, several new details surfaced — like the fact sizing will start at 43 and top out at 75 inches.

Truth be told, much of what we’ve heard to date comes from a recent submission to the Bluetooth Special Interest Group i (all devices that utilize Bluetooth must first receive a certification issued by the Bluetooth SIG), with the documentation stating that the so-called “unique” Android TVs all have an LED screen, not to be confused OLED or QLED.

The model numbers, also included in the listing, seem to reveal more details — the 43-inch variant will be exclusive to India, while the 55-inch, 65-inch, and 75-inch models will hit the shelves in China and the United States, with the size apparently indicated by the first two characters in the code and the region by the last two.

OnePlus TV: Everything we know about the upcoming 4K TV
Note the screen size at the start of the model number (fourth column) and the region at the end.

The OnePlus TV is … unique

What’s even more interesting is the fact OnePlus chose to describe its forthcoming 4K TV as a “unique” Android TV. Why? Because Google doesn’t allow a whole lot of customization when it comes to Android TV, leading some to speculate that the Chinese firm may have struck some sort of deal with the American behemoth.

On the other hand, OnePlus could be hinting that it’s the hardware itself that’s unique — and that seems a lot more feasible. After all, OnePlus is no stranger to pushing the envelope when it comes to design; it was one of the first smartphone makers to launch a handset with a pop-up camera and rushed to adopt edge-to-edge screens.

The fact of the matter is, we don’t know what it’s working on. The above details have been formulated from the odd scrap of information listed in a filing online or released by Lau, so best take the assumed conclusions with a considerable pinch of salt. All we know for certain is that it’s working on a TV and it will be smart.

OnePlus TV: Everything we know about the upcoming 4K TV
The official OnePlus TV logo.

It’s safe to say that the OnePlus TV branding isn’t the unique aspect the firm is referring to, though —  we’ve been calling it that since OnePlus announced it was going to be building a television back in 2018. However, OnePlus assures us a lot more thought went into choosing the name than one would think, noting:

We’ve explained the meaning behind “OnePlus” — “One” represents “at the moment” and “Plus” means endless possibilities for the future, and we sort of made a tribute to this concept when we designed this logo — this is our OnePlus way to show the world that it is our first step to explore the endless possibilities in a broader spectrum.

When will the OnePlus TV launch?

On August 20, Lau revealed that the OnePlus TV will launch in September. As for where it’s going, the phone maker’s first foray into the television market will hit the shelves in India first before launching in Europe and North America soon thereafter, according to the CEO. Although, no specific date or timeframe was provided.

OnePlus TV: Everything we know about the upcoming 4K TV
The OnePlus TV will launch in September, it has been announced.

In the same statement, Lau reiterated that the OnePlus TV is a “truly premium product” that will deliver a “more holistic and satisfying user experience” — a nod to the “unique” reference that cropped up in the SIG filing earlier this month — before saying that he’s hoping the unit will “set the standard for future smart TV products.”

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