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Tesco Launching Paid Loyalty Scheme Offering Discounts And Other Benefits – Namnews

Tesco is looking to boost customer loyalty and tempt shoppers back from the discounters by introducing a paid subscription element to its Clubcard scheme.  The move comes as Sainsbury’s rolls out a revamped version of its Nectar scheme.

Called Clubcard Plus, customers can sign up for monthly fee of £7.99 to be eligible for a host of benefits.  These include 10% off two big in-store grocery shops worth up to £200 each every month (a saving of up to £40 a month).  They will also receive a permanent 10% discount on a selection of Tesco’s own clothing and homeware brands, such as F&F, Fred & Flo, Go Cook, Tesco Pet, Carousel and Fox & Ivy.

Tesco Mobile customers who join Clubcard Plus will also be able to double their mobile data allowance at no extra cost, whilst Tesco Bank credit card holders will benefit from no currency exchange fees when abroad.

Clubcard Plus will launch later this year when customers will be able to access the benefits via its loyalty scheme’s app.

Announcing the new subscription offer alongside the retailer’s half year results yesterday, Chief Executive Dave Lewis said: “The idea for us is how do we build lifetime customer value by enhancing loyalty and the big basket shop is the thing customers always talk to us about. Nobody else can do that, nobody else has that capability, so it will be very unique in a Tesco sense.”

Alessandra Bellini, Tesco’s Chief Customer Officer, added: “New Clubcard Plus is a breakthrough innovation giving customers even more ways to get the best value while shopping at Tesco, for their everyday essentials, weekly shops, Mobile and Banking”.

Tesco’s announcement came on the same day that Sainsbury’s officially launched an overhauled version of its Nectar loyalty programme.  This includes a new app and website that will offer shoppers more personalised offers as it looks to boost engagement with the scheme.

Following lengthy trials in Wales and the Isle of Wight, Sainsbury’s “fully digitised” scheme is now available to customers nationwide. It allows users to access new unique offers every week on the app and earn bonus Nectar points on products they buy regularly at Sainsbury’s, in addition to earning 1 point for every £1 spent.

James Moir, Managing Director of Nectar, commented: “We’re delighted to be unveiling a new world of Nectar to our customers, making it easier than ever before for them to get the most out of our hundreds of partners and rewards on offer.

“During the trials in Wales and the Isle of Wight, we listened to what our customers wanted and how they like to receive offers, in an increasingly digitised world. This led us to a change in direction for the Nectar scheme, enabling our customers to have a much more personalised experience with offers that are completely unique to them.”

NAM Implications:
  • The proof will be in footfall, the only determinant.
  • A pointer for all, including Sainsbury’s…

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