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The Best Prime Day Fashion Deals

With fall in full swing, we all understand the urge to do a major closet revamp. But giving your look an overhaul--whether it's with the hottest seasonal trends or upgrading your timeless pieces for a minimalist-chic wardrobe--is a big undertaking. Searching for the perfect pieces, checking out celebrity favorites, reading online reviews, and hunting for a bargain can make the whole process an emotion, not to mention financial, drain.

Which is why so many e-shopping fashionistas mark their calendar every year for Amazon's Prime Day celebration. Started in 2015 as part of Amazon's 20th anniversary celebrations, Prime Day has, in recent years, transformed into an annual 2-day event for dedicated online shoppers. Typically takes place during the summer, but like so many things this year, the COVID-19 pandemic led the sale to be postponed.

And while that's been a downer for sale-lovers, it's great news for fall fashion fiends, because this year all of those Prime Day deals on Amazon's selection of big name labels and everyday essentials will take place from October 13-14. As an added bonus this year, Amazon is giving a nod to small businesses by offering Prime members £10 to spend on Prime Day when they spend £10 at select small businesses from September 28 through October 12. While we wait for all of the best deals on clothes, shoes and accessories that will be available on Prime Day, check out some of the hottest pre-Prime Day fashion discounts on sale at Amazon now, and check back for all of the best bargains once they're announced.

- Continue Reading Below 1 Dress the Population Women's Catalina Solid Sleeveless Fit & Flare Midi Dress amazon.com

£145.60 Original Price: £182 2 Calvin Klein Men's Skinny Fit Jeans

amazon.com £27.99 Original Price £69.50

3 Frye womens Melissa Medium Backpack amazon.com £206.49

Original Price: £348 4 Splendid Women Long Sleeve Thermal Henley Shirt, Black amazon.com

£67.20 Original Price: £84 5 NYDJ Women's Petite Size Marilyn Straight Leg Jeans, Cooper, 14P

amazon.com £53.41 Original Price: £109

6 Kenneth Cole REACTION Men's Techni-Cole Slim Fit Stretch Tuxedo amazon.com £62.99

Original Price: £425

Writer Lauren Hubbard is a freelance writer and Town & Country contributor who covers beauty, shopping, entertainment, travel, home decor, wine, and cocktails.

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