Netflix, soap, wine and coffee: the rise of subscription services
It's not enough to simply buy goods any more. Increasingly, we promise to buy -- contractually signing ourselves up to future purchases, sometimes indefinitely. This is because of the meteoric rise in subscription services, catering for every strand of consumer life.
The average household now has seven subscriptions.
The "recurring revenue model", as it is also known, is loved by big brands and start-ups alike.
Options stretch beyond magazines, food boxes and television to include things such as wine, shaving razors, pet food, make-up and even socks.
You can order cocktails to mix at home and pamper boxes to aid relaxation.
Two thirds of UK households have agreed to the repeat delivery of goods or services and average annual spending is estimated at between GBP500