Downloaded YouTube Shorts clips will soon include watermarks

YouTube Shorts that are shared to other platforms will soon sport a new feature: a watermark. On Wednesday, a reply was posted to a YouTube Help Community page titled “New Features and Updates for Shorts Viewers & Creators.” The reply was posted by a Community Manager and contained a product update announcement regarding Shorts that essentially said that watermarks would be automatically added to Shorts that are downloaded and shared to other platforms. The reasoning behind rolling out this new watermark feature was also included in the reply post:

“We’ve added a watermark to the Shorts you download so your viewers can see that the content you’re sharing across platforms can be found on YouTube Shorts.” But since Shorts is basically YouTube’s answer to the wildly popular short-form video content from a particularly fierce competitor (TikTok), we have to wonder if there’s more to it than that. Are the watermarks just a way to remind viewers on other platforms that more of the same content exists on YouTube?

Or is it a way to get creators to prioritize producing more original content rather than relying on cross-platform sharing of the same posts? Honestly? It could be both.

Watermarks do offer a way for platforms like YouTube to promote itself on other apps. But for TikTok’s competitors, there’s also been a push for more original content on their own platforms. Instagram has already said that it would adjust its rankings to value original content more, meaning original posts would then get more attention than content reposted from other apps.

A watermark that reveals that your post was reposted from another app (like YouTube) could then possibly hurt that post in the rankings on Instagram.

Watermarks could then, in this case, act as a deterrent for creators wanting to repost content from other platforms.

The new watermark feature for YouTube Shorts is expected to roll out on desktop in the next few weeks and is slated to be available on mobile “over the coming months.”

Editors’ Recommendations

Tags:

aspinal-of-london listed on couponmatrix.ukbensons-for-beds listed on couponmatrix.ukinflata-nation listed on couponmatrix.ukodeon listed on couponmatrix.ukwarehouse listed on couponmatrix.uk365games listed on couponmatrix.uk
aspinal-of-london listed on couponmatrix.ukStaying classy couldn’t be simpler than with Aspinal of London, the leather and acrylic lifestyle brand where prestige is paramount. From slender purses and card holders to spacious tote bags and laptop cases, find the companion you never knew you needed and bag it for a bargain price with latest Aspinal of London discount code from Groupon. So whether you need a new belt, a new photo album or a whole new bag collection, trust in the quality and convenience of Aspinal of London.
bensons-for-beds listed on couponmatrix.ukSearching for the perfect bed is a serious business, so turn to Bensons for Beds to make sure you get it right. With more than 50 years of experience helping its customers achieve better quality sleep, this British bed specialist has everything you need to find your ideal nighttime match. Make sure you have a Bensons for Beds discount code to hand as you browse this extensive collection and you could pick up a quality bed frame, comfortable divan or feather-soft mattress for a fraction of the regular price.
inflata-nation listed on couponmatrix.ukTry your hand at tackling inflatables of every shape and size at Inflata Nation, the big and bouncy indoor attraction that’s taking the UK by storm. From super slides to inflatable climbing walls, use an Inflata Nation discount code to enjoy your favourite obstacles for a fraction of the price. It doesn’t matter if you’re ten or thirty, there’s no age barrier to fun at Inflata Nation!
odeon listed on couponmatrix.ukWhile we’re all about streaming the latest blockbuster in our pyjamas, you really can’t beat the rush and excitement of the silver screen. ODEON has been bringing us the best in cinema since it opened its doors in 1930, and today it still delivers incredible experiences and boasts the most cutting-edge technology. Whether you’re filling a Saturday evening or celebrating a big birthday, use your ODEON discount code to save on tickets to see the best in upcoming films, as well as feast on delicious snacks, coffees and cocktails throughout your visit. With over 100 ODEON cinemas across the UK with incredible IMAX and iSense technology, you can’t beat an epic summer blockbuster or Halloween horror experienced on the big screen.
warehouse listed on couponmatrix.ukWith more than forty years in the business, Warehouse has established itself as a one-stop-shop for British women wanting to give their wardrobe a refresh. Whether you’re picking up just one two items or a whole new look, tap into this amazing brand for less with a Warehouse discount code; whatever style you’re going for, you’ll find an amazing range of stylish and affordable choices with Warehouse.
365games listed on couponmatrix.ukIf you love gaming, you’ll love 365games. As well as all the latest releases for Playstation, Xbox, Nintendo and PC, 365games stocks an awesome range of board and card games, collectable merch, clothing, vinyl and box sets, too. Make the most of a 365 games discount code to save on your next haul - whether you’re after a classic Mario Kart game or want to dress like a diehard Marvel fan, you’ll find the perfect pick; or find an awesome gift for a geeky pal that doesn’t break the bank.