TAG Heuer Partners With Nintendo on $25,000 Mario Kart Watch

In one of the more unexpected collaborations, TAG Heuer has teamed up with Nintendo to produce a Mario Kart luxury watch. The price tag? Well, there are two watches to choose from, depending on how high your budget is: a £4,300 watch or a £25,600 version.

“Ready to race for the finish line?” TAG Heuer posted in its Instagram announcement. “We’re excited to announce the result of our latest Nintendo Europe collaboration: our newest TAG Heuer Formul1 1 X Mario Kart Limited Edition Chronograph – brimming with customized details, you’ll be delighted as Mario races onto your watch!”

The watch features a little Mario in his kart on the watch face and another engraved on the back of the watch; tiny power-ups on the date area like the star, blue shell and mushroom; the “Mario Kart” logo inscribed along the bezel; and a black leather watch band with red stitching. The £25,000 version has a little racing Mario, blue shell and Bullet Bill on the tri-compax dial, and a transparent back. You can register on Oct.

17 to get early access to the less expensive watch online on Oct.

20, or sign up for notifications for the £25,000 version.

Registrations are available in the US, the UK, France, Germany, Australia, Spain, Italy, Switzerland and Japan.

It’s not TAG Heuer’s first Nintendo collaboration; the luxury watch brand also introduced a Super Mario version of its Connected smartwatch last year.

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