Twitter-Musk Timeline: Twitter Blue to Reportedly Lose Ad-Free Articles

Twitter’s new owner and CEO, Elon Musk, is putting his stamp on the influential social network.

Immediately after Musk bought Twitter on Oct.

27, the billionaire wasted no time making changes to the platform. From firing executives to proposing a new content moderation council, a lot has unfolded with Musk at the helm.  But Twitter’s saga with Musk was chaotic even before he took control.

The two sides secured a pact for him to buy the company in April, but Musk later attempted to back out of the deal, leading Twitter to sue him. After months of messy pretrial skirmishes, the SpaceX and Tesla leader finally closed his acquisition of the company right before a deadline that would have forced him to go head to head with Twitter in court. “The bird is freed,” Musk, who has more than 112 million followers on Twitter, tweeted on the night he completed his £44 billion purchase.

Here’s the most recent news about Musk’s takeover of Twitter:

Nov.

1: Subscribers to lose ad-free articles, and CCO reveals resignation

Twitter Blue subscribers will lose to access ad-free articles from publishers like Vox, the Los Angeles Times and Insider, according to The Wall Street Journal, even as Twitter considers increasing the subscription price from £5 a month to £20 a month. The company’s chief customer officer, Sarah Personette, also revealed in a tweet that she resigned on Friday.

Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night.

— Sarah Personette (@SEP) November 1, 2022

Oct.

31: Official CEO, board dissolved, layoff plans, no Trump decision yet, content moderation limited

Days after naming himself “Chief Twit” on his Twitter profile, Musk confirmed he’s the company’s CEO through a securities filing. Other changes to Twitter’s leadership are also underway.

A related securities filing shows Twitter’s board of directors was dissolved the day Musk took over and identified Musk as the “sole director” of the company.  He also reportedly plans to lay off 25% of Twitter’s workforce, The Washington Post reported, citing anonymous sources.  Musk, who has previously said he would reverse former US President Donald Trump’s permanent ban from Twitter, is still getting questions about whether he’ll follow through on that.

Twitter booted Trump from its platform in 2021 following the US Capitol Hill riot because of concerns that his remarks could incite more violence.  “If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!” Musk tweeted.  Twitter also limited some Trust and Safety employee access to internal tools, Bloomberg reported, curbing their ability to moderate content and address misinformation ahead of next week’s US elections.

They can apparently still edit or remove posts that could result in real-world harm. “This is exactly what we (or any company) should be doing in the midst of a corporate transition to reduce opportunities for insider risk. We’re still enforcing our rules at scale,” Yoel Roth, Twitter’s head of safety and integrity, tweeted in response to Bloomberg’s story.

Oct.

30: Musk toys with checkmark changes and Vine revival, tweets misinformation

Musk has been busy suggesting changes to Twitter. He tweeted a poll about whether Twitter should bring back Vine, a short-form video app that Twitter shut down in 2017. 

Twitter also reportedly plans to charge £20 per month for its Twitter Blue subscription service, and verified users would lose their blue checkmark if they don’t do so in 90 days, The Verge reported, citing anonymous sources. Platformer’s Casey Newton reported that Twitter is thinking about charging £5 a month to verified users if they want to keep their blue checkmarks. Musk stirred up more controversy with his personal tweets: He tweeted and then deleted a link to an article with a baseless conspiracy theory about last week’s attack on Paul Pelosi, the husband of US House Speaker Nancy Pelosi, in San Francisco.

The article came from a website called the Santa Monica Observer. Fact-checking website Media Bias/Fact Check noted the outlet publishes right-wing misinformation

Oct.

29: Twitter battles surge in racist slurs

Twitter is trying to combat anonymous accounts that started to tweet racist slurs hours after Musk took over Twitter.  Twitter head of safety and integrity Yoel Roth tweeted that the company has “seen a small number of accounts post a ton of Tweets that include slurs and other derogatory terms.” He added that “more than 50,000 Tweets repeatedly using a particular slur came from just 300 accounts.”

“Bottom line up front: Twitter’s policies haven’t changed. Hateful conduct has no place here. And we’re taking steps to put a stop to an organized effort to make people think we have,” he tweeted.

Let’s talk for a minute about slurs, hateful conduct, and trolling campaigns.

Bottom line up front: Twitter’s policies haven’t changed. Hateful conduct has no place here. And we’re taking steps to put a stop to an organized effort to make people think we have.

— Yoel Roth (@yoyoel) October 30, 2022

Oct.

28: Twitter to form content moderation council

Advocacy groups have raised concerns that Musk’s control over Twitter would allow more hate speech and misinformation to surface on the platform. Musk has vowed publicly he doesn’t want Twitter to become a “free-for-all hellscape” but has also said that he’s “against censorship that goes far beyond the law.” Musk said the company would form a content moderation council with “widely diverse viewpoints.” The company won’t make any major content decisions or account reinstatements before the council convenes, he tweeted.

Twitter will be forming a content moderation council with widely diverse viewpoints.

No major content decisions or account reinstatements will happen before that council convenes.

— Elon Musk (@elonmusk) October 28, 2022

A securities filing on Oct.

28 also noted that Twitter’s stock is being delisted on the New York Stock Exchange. Twitter, a publicly traded company, became a private one. 

Oct.

27: Musk takes over Twitter, fires executives

Musk became Twitter’s new owner and reportedly fired key executives at the company, including Twitter CEO Parag Agrawal, CFO Ned Segal and Vijaya Gadde, Twitter’s head of legal policy, trust and safety. Earlier in the day, Musk tweeted a letter to advertisers.

The billionaire, who once tweeted that he hated advertising, now posted that “advertising, when done right, can delight, entertain and inform you.” 

Musk met with employees throughout the week, carried a sink into Twitter’s headquarters as a photo op and changed his profile to “Chief Twit” before news broke that the deal had been completed.

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