ARHT rolls out retail hologram experiences

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain.

Why we care. Marketers are finding new ways to use screens in-store to help shoppers find what they want and alert them to discounts. They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. The new CAPSULE technology is aimed at wider B2C adoption in this vein.

Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Shopping with holograms. Touchscreens in-store allow shoppers to select videos about specific products. The recorded demonstrations show a lifesize presenter with the product.

Customers can also use the touchscreen to zoom in on the featured products.

ARHT CAPSULE Instore Product Demo 800x450

CAPSULE in-store product demonstration. Image: ARHT.

“CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. “Retailers have had a tough time bringing shoppers back into stores [after pandemic lockdowns].This technology bridges the online-offline gap for those customers. It gives them a reason to come back into stores.

A hologram can’t be experienced on a phone or laptop.” Connecting to digital experience. Marketers can connect the hologram in-store display to the customer’s digital experience. For instance, they can display a QR code on CAPSULE that takes the shopper to a promotion or an app.

“We can link to anything a customer would like,” said Seeley. “A QR code could take the customer to a coupon if they purchase a product that day. If not in-store, they can buy online.” By connecting the in-store hologram experience to the digital experience, marketers can measure the ROI impact of the display.

The CAPSULE comes in one standard size. Marketers can fit the technology into their budgets by choosing either to purchase or lease the units, and by how many units they use. Live demos. The CAPSULE also produces live holograms, just like previous ARHT technology.

Dig deeper: How event marketers can use hologram technology for live and hybrid experiences This means that stores can host celebrity appearances and other live demonstrations via hologram. The hologram is produced in a “capture” studio in one location and then can be transmitted to multiple locations elsewhere.

This technology makes it possible for live product demonstrations for luxury products at the customer’s request. A high-end retailer could have CAPSULE units in multiple locations, and host live product demonstrations that are captured from a single location. The technology can also be used by manufacturers to show hologram product demonstrations to retail buyers.

Get MarTech!

Daily. Free. In your inbox.

Add MarTech to your Google News feed.    

Google News

Related stories

New on MarTech

About the author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO.

He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs.

He studied English at Fairfield University, and was born in Springfield, Massachusetts.

He lives in New York.

Tags:

just-eat listed on couponmatrix.ukdecathlon listed on couponmatrix.ukfrescobol-carioca listed on couponmatrix.ukolaplex listed on couponmatrix.ukted-baker listed on couponmatrix.uktimberland listed on couponmatrix.uk
just-eat listed on couponmatrix.ukJust Eat is one of the most famous food delivery services on the planet, touted by everyone from Katy Perry to Snoop Dogg, and the first place to look when a takeaway is calling. Whether you’re craving a Big Mac from McDonald’s, a KFC bucket, coffee from your favourite café or some restaurant grub, Just Eat has it all under one roof! All you’ll need is a Just Eat discount to save on your next cheeky takeaway and enjoy cuisines from around the world. Pizza, fish and chips, Chinese food and even a Sainsbury’s shop – you can get it all delivered straight to your door for less with Just Eat.
decathlon listed on couponmatrix.ukWhether you run, swim or cycle, you can trust Decathlon to give you the specialist sportswear you need to trounce your targets. From fitted wetsuits to fishing rods, there’s a little something for every sportsperson to save on with the latest Decathlon discount code from Groupon. As one of the most respected sports outlets for beginners and professionals alike, see why so many opt to succeed with Decathlon.
frescobol-carioca listed on couponmatrix.ukFrescobol Carioca is a luxury swim and resort wear brand that was born on the beaches of Rio de Janeiro. Frescobol Carioca's designs are inspired by the colours and energy of Brazil, and the brand has become synonymous with summertime style. Whether you're looking for swimwear, beachwear or vacation attire, Frescobol Carioca has something to suit every taste. And now, thanks to our Frescobol Carioca discount codes, you can enjoy even greater savings on your next purchase! Here at Groupon, we are always on the lookout for ways to help you save money. That's why with our help, you can get the best Frescobol Carioca discount codes today. With this code, you can enjoy savings on your next purchase from Frescobol Carioca. So whether you're looking for a new swimsuit or just some vacation-ready attire and accessories, be sure to check out our discount code before you shop. One of our top-performing products from Frescobol Carioca is the Men's Swim Trunks. These trunks are made from quick-drying fabric and feature an elastic waistband for a comfortable fit. They're perfect for a day at the beach or poolside lounging. So check out our page, to see if you can save even more on these trunks with our Frescobol Carioca promo code. So don't wait, grab your promo code and head to Frescobol Carioca today!
olaplex listed on couponmatrix.ukOLAPLEX is one of the biggest haircare brands in the world right now, and almost every beauty guru has some of the famous shampoo or bonding oil in their bathroom! Award-winning and innovative, OLAPLEX can help you hit those hair goals while keeping your budget in check. Shop with an OLAPLEX discount code to get a great deal on your hair routine. From shampoo and conditioner to hair oil and bonding treatment, OLAPLEX is the gold standard when it comes to your hair.
ted-baker listed on couponmatrix.ukMasters of the gentleman’s shirt, Ted Baker has been dressing the nation in the finest threads since 1987. Cutting-edge design meets luxury fabrics in Ted Baker’s fashions for men, women and children. Combining beauty and practicality, every fashion is crafted with a thought for the wearer’s day-to-day movements. With our Ted Baker discount code, the iconic London-inspired style is available for every budget too. Impeccable fashion is only made more complete when accessorised, so make sure to stop by Ted Baker’s collection of bags, belts, sunglasses and shoes to find the perfect addition to any outfit. Get ready to wear your personality on your sleeves.
timberland listed on couponmatrix.ukWhen it comes to boots that are sturdy, hardwearing, great quality, timeless and of course look great too, Timberland is one of the names at the very top of the list. Designed for comfort, practicality and made to last, with a pair of Timberland boots you’ll never be stuck for effortless casual style again. Take advantage and use a Timberland discount code that we have here at Groupon, and enjoy that cool rugged look for far less.