Category: 3 Mobile

New study says mobile operators must overcome risk-averse A2P messaging strategy to drive multi-billion dollar opportunity

– A2P messaging ecosystem will still experience revenue leakage in excess of £82 billion between 2015-2020 – UNITED KINGDOM, 6th July 2016: Mobilesquared, a leading provider of mobile intelligence and customer insight, has today released its global A2P Databook which reveals that the A2P messaging market was worth £12.88 billion in 2015. This will rise to £58.75 billion in 2020 as mobile operators invest in next-generation SMS revenue assurance platform to unlock the gold-mine of white-route messages. Report front cover The Databook titled: Global A2P messaging forecasts by country, 2015-2020: Mobile operators key to unlocking multi-billion dollar SMS ecosystem , explores the impact of white and grey-route SMS globally, regionally and in 200 individual countries worldwide

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