Heffernan's Campaign for 'Clean' Sport

Persil is repeating last years Sports Kits for Schools campaign with a total investment in the scheme over two years running to ‘ 250,000.

While most similar schemes, including those run by Lucozade and Supervalu, focus on local clubs in the community, this is the second major scheme in a week launched with schools in mind, Last week Sky launched the third year of its Living for Sport programme sending athlete mentors into as many as 300 secondary schools across the country.

The Persil campaign, launched yesterday by Rob Heffernan and his wife and coach Marian, is focused on primary schools.