Leica and Hasselblad are the two big-name camera brands making a huge impact on smartphones. Leica, having recently split from its successful relationship with Huawei, has now partnered with Xiaomi, while Hasselblad works closely with both OnePlus and …
Brand partnerships are part of every industry, from cars to fast food. But how many end up having much, if any, effect on people? In 2016, Huawei and Leica signed a deal to reinvent smartphone photography, and in May 2022, that multiyear partnership en…
Renders of Xiaomi’s upcoming 12 Ultra have leaked online, showcasing the flagship’s overly large camera bump. The images, shared by Steve Hemmerstoffer (aka OnLeaks), also demonstrate one of the first phones to result from the company’s partnership wit…