Experts name UK’s actual cheapest supermarket after independent testing
Aldi has once again been confirmed as the UK’s lowest-priced supermarket in a new independent price comparison survey. According to trade magazine The Grocer, the supermarket offered the lowest price on a basket of 33 everyday items, beating rivals such as Lidl, Tesco, Asda, Sainsbury’s and Morrisons. The Grocer’s price analysis found a basket of 33 products, ranging from milk to mango chunks, cost nearly GBP11 – or 24% – more at the average Big Four supermarket than at Aldi.
It also found that Aldi offered the lowest prices on no fewer than 29 of the items on The Grocer’s list, and was nearly GBP26 cheaper than the same basket at Waitrose. Julie Ashfield, Managing Director of Buying at Aldi, said: “We are incredibly proud to offer the lowest grocery prices in Britain, and independent surveys like this are so important as they lay bare just how much customers can save every time they shop with us. For every fiver spent at the full-price supermarkets, people could save nearly a pound by shopping at Aldi.”
Aldi is the fourth-largest supermarket in the UK with more than 990 stores nationwide.
It was also recently named by consumer champion Which? as the UK’s cheapest supermarket for the second year running.
