My Middle Class Lens: We Love Shopping Especially During Discount Season!

Being a stationery lover, every year I need to get my hands on a new planner.

2023 looks tightly packed for me, so I thought this would be the right time to invest in those pricy planners that I’ve always had an eye on. However, from a middle-class perspective, lavish planners are super expensive. But then I wanted to gift myself one this year but also make sure I didn’t override my budget.

So, what does the middle-class girl in me do? Wait patiently until the end of January. And guess what was waiting for me?

A clearance sale with a flat 75% off on the planner, and I was like, “Score!” Order placed. 

Yeah, that’s what we middle-class people do. We have an inherent attraction to discounts. No matter how much we love a product, we know how to get it for a lesser price.

We have eyes and ears for offers, and we never miss big deals. Of course, it takes time, and the world might seem to be moving ahead, but we know how to get the best product at the best price, even if that means some waiting. At the end of the day, getting the product is what matters, right?

Middle Class Loves Shopping During Discounts

We love shopping at the big stores in malls, but they usually have expensive brands.

So, when there’s a festive, seasonal, or clearance sale, we swarm in and make a big, fat purchase. That’s how I buy my pjs, t-shirts, gym clothes, footwear, bags, and more. How can I skip those offers?

So, I hit the store during the clearance sale and grab them all. Who’s going to know that I grabbed them at a sale? Party wear, lehengas, and designer sarees are always expensive.

We middle-class people have an ingrained need to maintain a seemingly posh lifestyle at times, especially around nosy Indian relatives or peer groups. But spending a fortune on something that we are going to wear once in a blue moon is irrational. So, we head to the big labels, browse the entire store, and make a mental note of the current trend.

We then head straight to Parrys or Sowcarpet (in Chennai) and buy cheaper alternatives to designer clothes. Of course, they’re fake, but they don’t really look it and are worth wearing once or twice. One of the main hacks we follow while shopping during sales is comparing prices.

Be it online or offline, we take the time to browse, go to different stores, compare products, calculate the offers, and go for the one that is the most profitable to us. We also prefer shopping online compared to retail outlets, for obvious reasons. The price of the same products is relatively cheaper online. If we like a particular dress or product at a store, we immediately look up its price online.

If the deal is better online, who wants to buy it at the store anymore? I’m old-schooled when it comes to buying clothes, especially expensive ones. So I go to the store, try on the dress I like, feel the material, make note of the size that fits me, and then order it online from the same store’s website.

Mission accomplished! We have this habit of purchasing products and clothing in bulk so that we can cut down on the shipping fee. We are conscious of entering the discount code at checkout, double-checking, and triple-checking to ensure that we have taken advantage of the offer.

We add numerous products to our shopping cart online and wait till they have a bountiful discount. That’s when we actually purchase them and this has been statistically proven. We even save up the gift cards and coupons and use them later.

Buy-two-get-one offers are a boon to us. I have literally made calculations on my phone, and if the offer seems profitable, I have bought that extra t-shirt or kurti just to take advantage of that offer. Fellow shoppers starring at us, the salesperson constantly tagging behind in a stalker-y way, the judgy looks when we replace the product after checking the tag–all that really doesn’t bother middle-class people. Because, honestly, no one will remember us.

So next time, try shopping with a middle-class friend because we are naturally smart shoppers!

Suggested Reading: My Middle Class Lens: We Prefer Borrowing Books From The Library!

We request you to support our award-winning journalism by making a financial contribution towards our efforts. Your funds will ensure we can continue to bring you amazing stories of women, and the impact they are making and spotlight half the country’s population because they deserve it.

1000

2000

2500

Other

By proceeding, you are agreeing to our Terms of Service .View our FAQs and Support page .

Share This:

Tags:

britbox listed on couponmatrix.ukdurex listed on couponmatrix.ukfat-face listed on couponmatrix.ukhux-health listed on couponmatrix.ukloch-fyne listed on couponmatrix.uktrunki listed on couponmatrix.uk
britbox listed on couponmatrix.ukFind your next binge watch at BritBox, the subscription service packed with the best British shows like Downtown Abbey and Made in Chelsea. Register for the BritBox free trial to try it for seven days without paying a penny and start exploring box sets from the BBC, ITV, Channel 4 and Channel 5. Get all this great telly and more with Groupon’s help: we’ve found all the BritBox voucher codes you need to cut the cost of your subscription and stream the night away for less!
durex listed on couponmatrix.ukDurex are by far and away the world's premier manufacturer of intimate protection products, but a quick look on their website will show you that they've got their finger firmly on the pulse when it comes to sex toys and lubricants as well. When you input the Durex discount code into the box that's waiting for it in your shopping cart, you'll effortlessly glide your way into a fabulous world of fun, excitement and exploration that'll leave you wanting to make every night an early night.
fat-face listed on couponmatrix.ukWhether you’re heading to the countryside or the coast, there’s plenty of style and functionality to be found at FatFace. With a huge range of men’s, women’s and kid’s clothing, you can dress the whole family for your next big adventure. Shop with a Fat Face discount code and hit the slopes or take a hike in both comfort and style. With complete outfits for every activity, FatFace is every explorer's favourite shopping destination.
hux-health listed on couponmatrix.ukGive yourself a daily edge with HUX supplements – whether you’re aiming for better sleep, brain power or hydration, HUX Health makes it simple by bundling science-backed nutrients into one product. You can purchase a one-off bottle or unlock up to 30% discounts by taking out a subscription, and then add a HUX discount code from Groupon to your order. Whether you need more superfoods in your life or you’re chasing healthier skin and nails, HUX’s high-quality supplements are 100% vegan and the most affordable way to get a variety of nutrients from one little bottle.
loch-fyne listed on couponmatrix.ukFor delicious seafood served up in a sleek and stylish setting, look no further than Loch Fyne. Named after an iconic West Coast sea loch in the Scottish Firth of Clyde, this world-class sea restaurant serves up fresh, tasty seafood you’re sure to love, so grab a Loch Fyne voucher and dive on into this magnificent menu for less. Freshly-caught seafood straight from the lochs of Scotland, served up with delicious drinks at prices that won’t break the bank - what’s not to love?
trunki listed on couponmatrix.ukTravelling is exciting. Holidays are exciting. Luggage… isn’t particularly exciting. But not any more! With a Trunki discount code, you can shop a huge range of suitcases, bags, pillows, blankets, reins and booster seats, all created especially for kids! Built to last and incredibly cute, the characters donning your kids’ luggage and other travel essentials will soon become their best friends, whether globetrotting or going for a sleepover. Leave squabbles about packing behind and create a world where luggage is almost as fun as the trip with Trunki!