7 quality stocks to buy for these troubled times

In troubled economic times – such as right now – we often hear talk of investors taking a flight to quality. Nevertheless, it’s still worthwhile for investors to hunt for stocks to buy. The theory behind flight-to-quality observations is that investors overall begin to shift their asset allocation away from risky investments and into safer ones.

Therefore, if the general economic outlook deteriorates, investors may choose bonds and cash savings instead of shares, for example.

The case for sticking with shares

But it’s all a load of nonsense really. And the term flight-to-quality can go in the dustbin along with all those other stock market phrases that sound so catchy but have little practical value. After all, super-successful investors such as Warren Buffett don’t bail out of stocks every time the economic storm clouds blow overhead.

In fact, he tends to do the exact opposite and buys the shares of quality businesses. And the uncertain outlook is often the thing that creates the good-value entry price. On top of that, notions such as flight-to-quality fly in the face of a long-term investment mindset.

And there’s a real risk of achieving diminished returns by trying to be too clever with timing. But that’s not all. Sometimes so-called ‘safe’ assets prove not to be as robust as expected.

For example, the bond market has been volatile. And that’s caused problems for institutions heavily invested in the asset class.   However, there’s mileage in targeting the stocks of businesses with strong quality attributes right now.

Many have seen their share prices stand up quite well despite the weakness in the financial sector.

A two-pronged approach

And one tactic worth exploring is to take a two-pronged approach to building a portfolio. On the one hand, there are quite a few beaten-down stocks with alluring value characteristics on the market. But why not balance them with a handful of quality operators that have just demonstrated their resilience in these troubled times?

Several evergreen companies have defensive operations and tend to perform well despite general economic volatility. For example, I think it’s worth investors to consider biopharmaceutical enterprises AstraZeneca and GSK. And in the world of fast-moving consumer goods, why not dig in with further research on Unilever and Diageo?

They both generate stable cash flows from their powerful and well-known brands. In the energy sector, National Grid is almost always worth considering. And there’s tempting defensive growth potential available with Coca-Cola bottler Coca-Cola HBC AG.

But outside the FTSE 100 we can find several other attractive businesses with defensive characteristics. For example, Britvic is a soft drinks operator with strong brands. However, it’s important to carry out thorough research before diving into any of these stocks.

Even businesses with quality characteristics, a runway for growth and a fair valuation can run into operational problems from time to time.

And it’s possible to lose money on stocks like these even when holding for the long term.

Nevertheless, I’d put these seven at the top of a list for investors’ consideration.

billyoh listed on couponmatrix.ukcruise-nation listed on couponmatrix.ukhotels-com listed on couponmatrix.ukkerastase listed on couponmatrix.ukkinguin listed on couponmatrix.ukmoss listed on couponmatrix.uk
billyoh listed on couponmatrix.ukWhether you're looking for a code for a specific item or just want to browse the offers, we've got you covered. BillyOh is one of the UK's leading online retailers for garden furniture and accessories, so you're sure to find what you're looking for. Whether you're looking for a new barbecue or garden furniture, we have everything you need to enjoy the great outdoors. And with our BillyOh discount codes, you can save even more on your purchase. So why wait? Shop now and take advantage of our discount codes today. At Groupon, we know a thing or two about saving money. That's why we're always on the lookout for the best discount codes and voucher codes to help you save big on all your favorite brands and products. If you're looking to save money on your next purchase from BillyOh, be sure to check out our website first. We'll help you find the best discount codes and voucher codes to help you save big! One of the top-performing BillyOh products is the Huntsville 4 Burner Gas BBQ. This item is the perfect barbecue for your family events! You can use our BillyOh voucher code to give you a discount on your purchase. Whether you're looking for a new barbecue or garden furniture, they have everything you need to enjoy the great outdoors. And with our BillyOh discount codes, you can save even more on your purchase. So why wait? Shop now and take advantage of our discount codes today.
cruise-nation listed on couponmatrix.ukLooking for a deal on your next cruise? Look no further than Cruise Nation. They offer unbeatable deals on all the top cruise lines and package deals, so you can sail away for less. What are you waiting for? Book your dream cruise today and enjoy big savings with Cruise Nation deals. Thank you! At Groupon, we believe that everyone deserves a great deal. That's why we work hard to find the best discount codes for Cruise Nation. We want to help you save money on your next cruise, and we're always updating our codes, so you can get the biggest savings. So be sure to check back often and take advantage of our exclusive Cruise Nation deals. We have everything you need for finding the best price on your next cruise! Discover the bestselling deals such as European escapes, where you can explore European cities for the best price. Looking for a great deal on a Cruise Nation cruise? We've got you covered. So whether you're looking for a last minute deal or planning ahead, be sure to check us out first. And don't forget to use our exclusive Cruise Nation voucher code to get an extra discount - You don't want to miss the exclusive savings on your next adventure!
hotels-com listed on couponmatrix.ukPart of the Expedia family, Hotels.com is one of the world’s leading short-stay accommodation websites. Offering hundreds of thousands of affordable rooms in hotels, resorts, boutiques and bed and breakfasts all over the world, Hotels.com is committed to finding you your perfect stay. Book a bargain with a Hotels.com discount code and sleep soundly, knowing you’ve secured the best price possible. Hotels.com provides a one-stop booking service, filtering availability, prices and amenities that are important to you.
kerastase listed on couponmatrix.ukBring your luscious locks to life with Kerastase, experts in bespoke healthcare for hair. With a mind that no two mops of hair are quite the same, Kerastase develops specialist formulas to address all kinds of ailments, from oil hair to dry scalps. Whatever assistance you need, be sure to use a Kerastase discount code to knock the cost of your custom treatment. Say no to subpar strands and embrace a beautiful mane with a little help from Kerastase.
kinguin listed on couponmatrix.ukCalling all gamers, welcome to Kiguin: the one-stop shop for all your PC and console titles. Offering digital keys that get your game sent straight to you to download, you can save money as well as time on your next gaming addiction with the latest Kinguin discount code. It doesn’t matter if you’re a master of role playing, have an interest in strategy or prefer to hone your shooting skills, indulge in all the games you want at prices you can afford with Kinguin.
moss listed on couponmatrix.ukWith a history of prestige that goes back over a century and a half, Moss Bros are a bastion for high-grade formal menswear that has endured London's high streets through thick and thin. Offering suits in a wide variety of forms - including 2 and 3 piece sets as well as personally tailored models - there's plenty of quality clothing to save on with a Moss Bros discount code. The Moss Bros stock is further bolstered by a multitude of shirts, shoes, bags and other accessories to complete your look and make you the most magnificent looking man in the room.