Aldi turns the middle aisle into a runway as fan gear creates social media frenzy

Aldi

Aldi drops its new, limited-edition merchandise collection on Wednesday. / Photo courtesy: Heather Lalley Aldi fans created a social media frenzy on Wednesday morning as the discount grocer’s devotees posted pics of ultimate satisfaction (and, in some cases, frustration) over the new, rainbow-hued, limited-edition merchandise collection of bags, bucket hats, track suits, quarter holders and more.  On Instagram, fans didn’t hold back in expressing their love of the new merchandise, and the grocer itself, with comments such as: “That bucket hat is fire” and “Do we get a discount when we rock our #AldiGear at Aldi?”  

Over on Facebook, superfans admitted that if they were asked a year ago if they’d be wearing clothes from Aldi, they would’ve laughed. Fast forward to 2023 and they purchased not just one item from the merchandise collection but multiple items, professing, “I can’t wait to wear it, fanny pack and all.” On Aldi’s official Facebook homepage, over 900 comments were made regarding the new merchandise. Just hours after stores opened, several shoppers vented about items selling out too soon, while others squealed with delight over their merch-drop purchases.  

Over on Twitter, one Aldi fanatic said she was unable to purchase items because they were sold out at her store, prompting her plea: “Please do a second launch.”   Aldi is not a fashion icon, but it and other grocery retailers are beginning to indulge their most loyal superfans with branded merchandise, spreading brand awareness and creating walking billboards (and ad hoc social media ambassadors) in the process. Last November, Texas grocer H-E-B launched a merchandise line in honor of its 117th birthday. 

“At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products,” Sabina Israelian-Garcia, H-E-B’s group VP of general merchandise, drug store and beauty, said in a statement at the time. 

Across the pond, discount grocer Lidl, following the huge success of its first clothing brand campaign, drops its second clothing line on Thursday.

Available only in select U.K. stores, the Lidl x Lidl collection includes swimsuits, socks, shirts, shoes and more. 

Tags:

aberdeen-airport-parking listed on couponmatrix.ukavon listed on couponmatrix.ukculture-vulture listed on couponmatrix.ukmicro-scooters-uk listed on couponmatrix.ukpeople-tree listed on couponmatrix.uksmartbuyglasses listed on couponmatrix.uk
aberdeen-airport-parking listed on couponmatrix.ukBefore you jet off to a distant land, it's important to make sure your possessions back home are fully protected. At Aberdeen International Airport, parking your vehicle is easy, affordable and convenient. With options for both long and short stays, cut down travel costs with an Aberdeen Airport Parking discount code and enjoy your holiday with complete peace of mind. Safe, secure and completely flexible, get your holiday off to the best start with hassle-free parking at Aberdeen International Airport.
avon listed on couponmatrix.ukIf you live and breathe makeup, skincare, jewellery and fashion, you’ll fall in love with the innovative and high-quality collection from Avon. Use your Avon voucher code to cut the cost of a haul from one of the world’s leading sellers of beauty-related bargains. Whether you’re looking for the perfect shade of lipstick for your next big event or everyday toiletries you can count on, you’ll find it all and more at Avon.
culture-vulture listed on couponmatrix.ukBring home the best homeware and apparel from across the globe, thanks to Culture Vultures dedication to finding the best artisans and creators, wherever they may be. They work with small manufacturers and bring together their amazing work all in one place. Add a Scandinavian touch to your home, or a Moroccan pattern, all for less with your Culture Vulture discount code. There’s so much to discover and fall in love with from furniture and accessories, to stylish clothing for every occasion.
micro-scooters-uk listed on couponmatrix.ukFast, fun and affordable, Micro Scooters are a blast for kids of every age. With a helpful array of stunt, luggage and electric scooters to suit every need, you can help your child secure their new favourite toy for less with a Micro Scooters discount code from Groupon. Bolstered by a welcome range of adult scooters, product bundles, customisation options and accessories, the whole family can explore a new world of possibilities on two wheels at Micro Scooters.
people-tree listed on couponmatrix.ukIf the only thing you love more than fashion is ethical practice and looking after the environment you will love People Tree. The fashion outlet has provided ethically sourced sustainable fashion since 1991. It’s increasingly important that we make changes to our lifestyle to look after the environment, and thanks to People Tree, your fashion won’t have to suffer. With the People Tree discount code you can enjoy clean fashion for less. Love how you look and love the environment with the People Tree clothing brand.
smartbuyglasses listed on couponmatrix.ukSlay all day with a sleek pair of specs from SmartBuyGlasses and you could buy from the best brands in the business at a bargain price. Snap up a SmartBuyGlasses discount code from us to shop prescription frames, sunnies, contact lenses and more. You’ll have everything you need to ensure your look is as razor sharp as your vision without blowing your budget! Whether it’s an iconic pair of Ray-Bans or smart Tom Ford glasses you seek, SmartBuyGlasses will make your money work harder and have your frames looking fly for less.