Aldi turns the middle aisle into a runway as fan gear creates social media frenzy

Aldi

Aldi drops its new, limited-edition merchandise collection on Wednesday. / Photo courtesy: Heather Lalley Aldi fans created a social media frenzy on Wednesday morning as the discount grocer’s devotees posted pics of ultimate satisfaction (and, in some cases, frustration) over the new, rainbow-hued, limited-edition merchandise collection of bags, bucket hats, track suits, quarter holders and more.  On Instagram, fans didn’t hold back in expressing their love of the new merchandise, and the grocer itself, with comments such as: “That bucket hat is fire” and “Do we get a discount when we rock our #AldiGear at Aldi?”  

Over on Facebook, superfans admitted that if they were asked a year ago if they’d be wearing clothes from Aldi, they would’ve laughed. Fast forward to 2023 and they purchased not just one item from the merchandise collection but multiple items, professing, “I can’t wait to wear it, fanny pack and all.” On Aldi’s official Facebook homepage, over 900 comments were made regarding the new merchandise. Just hours after stores opened, several shoppers vented about items selling out too soon, while others squealed with delight over their merch-drop purchases.  

Over on Twitter, one Aldi fanatic said she was unable to purchase items because they were sold out at her store, prompting her plea: “Please do a second launch.”   Aldi is not a fashion icon, but it and other grocery retailers are beginning to indulge their most loyal superfans with branded merchandise, spreading brand awareness and creating walking billboards (and ad hoc social media ambassadors) in the process. Last November, Texas grocer H-E-B launched a merchandise line in honor of its 117th birthday. 

“At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products,” Sabina Israelian-Garcia, H-E-B’s group VP of general merchandise, drug store and beauty, said in a statement at the time. 

Across the pond, discount grocer Lidl, following the huge success of its first clothing brand campaign, drops its second clothing line on Thursday.

Available only in select U.K. stores, the Lidl x Lidl collection includes swimsuits, socks, shirts, shoes and more. 

Tags:

arran listed on couponmatrix.ukmade-com listed on couponmatrix.ukscentered listed on couponmatrix.ukscottish-power listed on couponmatrix.ukviovet listed on couponmatrix.uk999inks listed on couponmatrix.uk
arran listed on couponmatrix.ukSource the original scents of Scotland with Arran, an expert in crafting immaculate aromas. From luxury hand wash and shampoos to scented candles and diffusers, there are all sorts of ways to embrace fresh scents, especially when you can keep costs low with an Arran Sense of Scotland discount code. Supporting cruelty-free efforts by refusing to test any of their products on animals, the burden on your conscience is as small as the burden on your bank balance when shopping with Arran.
made-com listed on couponmatrix.ukFrom the wallpaper adorning your living room to the sofa as its centrepiece, Made.com is there to offer immaculate and affordable furnishings for every element of your home. Whether you’re redecorating or moving in, you’ll want a Made discount code to ensure you’re getting well-designed furniture at an unbeatable price. When you need a new indoor plant or a replacement dog bed for your favourite mutt, you can trust Made.com to deliver the quality you and your home deserve.
scentered listed on couponmatrix.ukScentered is a unique aromatherapy brand that offers a range of products to help you relax, de-stress and feel fabulous. From candles and diffusers to body care and bath products, Scentered has everything you need to boost your mood and feel your best. Enjoy more of these soothing balms, oils and candles for less with a Scentered discount code, and treat yourself to some luxury self-care at an affordable price. At Groupon, we know that feeling good shouldn't have to come at a high price. That's why we work hard to find the best Scentered discount codes and offers so you can enjoy their products for less. Whether you're looking for a candles or diffuser, Groupon can help you find a great deal. We’re always introducing new Scentered offers, so take a look at our page regularly to see how much you can save today! If you're looking for a great way to relax and unwind, look no further than the Scentered Escape candle. Made with a blend of oud, frankincense and sandalwood, with a mix of essential oils, this candle is sure to help you drift off into a peaceful slumber, and with Scentered voucher codes from Groupon, you can enjoy more of these relaxing scents for less. There’s no time to wait – try Scentered today!
scottish-power listed on couponmatrix.ukScottishPower provides fair prices and clean, green energy for homes and small businesses all over the UK. Moving house? Looking to save on your monthly bill? We love ScottishPower for its awesome customer service, easy-to-use online system and sustainable energy production. Make the most of a Scottish Power deal to save on your switch - there’s a tariff to work for your household’s needs, so you get the best deal for your energy!
viovet listed on couponmatrix.ukIntroducing VioVet, every pet owner’s go-to for their furry friends. Whether you’re a cat, dog or horse person, VioVet has everything from food and treats to prescription medication at an affordable price—keeping your best pals happy and healthy for longer. They’re definitely worth the investment, but we’d like to keep your pets in full health without paying a huge sum. Check out our VioVet discount codes, multi-buy offers and sale picks to help you save money on your next shop at VioVet.
999inks listed on couponmatrix.uk999inks.co.uk is the UK's leading online retailer for printer ink cartridges and toners. They offer a wide range of products from major brands like HP, Canon, Epson and Brother, as well as compatible and remanufactured cartridges. With a wide range of products from ink and toner cartridges to stationery and paper, you can get all you need from 999inks.co.uk! And with our 999inks.co.uk coupon code, you can save even more on your purchase!