Aldi turns the middle aisle into a runway as fan gear creates social media frenzy

Aldi

Aldi drops its new, limited-edition merchandise collection on Wednesday. / Photo courtesy: Heather Lalley Aldi fans created a social media frenzy on Wednesday morning as the discount grocer’s devotees posted pics of ultimate satisfaction (and, in some cases, frustration) over the new, rainbow-hued, limited-edition merchandise collection of bags, bucket hats, track suits, quarter holders and more.  On Instagram, fans didn’t hold back in expressing their love of the new merchandise, and the grocer itself, with comments such as: “That bucket hat is fire” and “Do we get a discount when we rock our #AldiGear at Aldi?”  

Over on Facebook, superfans admitted that if they were asked a year ago if they’d be wearing clothes from Aldi, they would’ve laughed. Fast forward to 2023 and they purchased not just one item from the merchandise collection but multiple items, professing, “I can’t wait to wear it, fanny pack and all.” On Aldi’s official Facebook homepage, over 900 comments were made regarding the new merchandise. Just hours after stores opened, several shoppers vented about items selling out too soon, while others squealed with delight over their merch-drop purchases.  

Over on Twitter, one Aldi fanatic said she was unable to purchase items because they were sold out at her store, prompting her plea: “Please do a second launch.”   Aldi is not a fashion icon, but it and other grocery retailers are beginning to indulge their most loyal superfans with branded merchandise, spreading brand awareness and creating walking billboards (and ad hoc social media ambassadors) in the process. Last November, Texas grocer H-E-B launched a merchandise line in honor of its 117th birthday. 

“At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products,” Sabina Israelian-Garcia, H-E-B’s group VP of general merchandise, drug store and beauty, said in a statement at the time. 

Across the pond, discount grocer Lidl, following the huge success of its first clothing brand campaign, drops its second clothing line on Thursday.

Available only in select U.K. stores, the Lidl x Lidl collection includes swimsuits, socks, shirts, shoes and more. 

Tags:

eset listed on couponmatrix.ukevengreener listed on couponmatrix.uki-love-wallpaper listed on couponmatrix.ukknomo listed on couponmatrix.ukperfume-direct listed on couponmatrix.ukvirgin-experience-days listed on couponmatrix.uk
eset listed on couponmatrix.ukESET is a global leader in cybersecurity with over 25 years of experience. The company was founded in 1992 and is headquartered in Bratislava, Slovakia. Aiming to make the internet a safer place for everyone, all a new customer needs is an ESET discount code to secure virus protection and internet security for a fraction of the price. Hosting software that’s used by millions of people around the world and trusted by major corporations and governments, you can trust your data and privacy remains secured with ESET. At Groupon, we want to help you save money on all your favourite products. That's why we partner with companies like ESET to offer discount codes and promo codes. With these codes, you can get discounts on ESET's world-class cybersecurity products. So whether you're looking for a discount on an antivirus program or a special deal on a security suite, be sure to check Groupon first. We'll help you keep your computer safe and secure while saving you money at the same time. ESET's nod32 antivirus software is one of the company's top-performing products. This software provides comprehensive protection against all types of malware, including viruses, Trojans, spyware, and adware. It also includes a strong firewall to protect your computer from online threats. What’s more, with an ESET promo code, you can get this stellar software at a discount! So don't wait any longer, protect your computer today with ESET's nod32 antivirus software.
evengreener listed on couponmatrix.ukEvengreener is an online retailer that offers sustainable products that help you live a greener life. Evengreener is the leading online retailer for sustainable and ethical home and garden products. They are passionate about helping our customers live more eco-friendly lives, and offer a wide range of products to help them do just that. Browse our Evengreener discount codes to save money on your order and get the best deal! At Groupon, we believe that everyone deserves access to great deals and discounts. That's why we work hard to find the best Evengreener discount codes for you. Whether you're looking for free shipping or a discount on your entire purchase, we've got you covered. Browse our offers to get the most affordable deal on your order - So take a look and see what you can find. Thanks for shopping with us! The Evengreener promo code is a great way to save money on your purchase of eco-friendly products. One of our top-performing products is the Evengreener reusable water bottle. This bottle is made from sustainable materials and helps reduce your carbon footprint. Why not take advantage of our discount codes and save? So take a look and see what you can find. You don't want to miss these savings!
i-love-wallpaper listed on couponmatrix.ukSay goodbye to magnolia walls and spice up your space with some real personality, thanks to the exceptionaI home decor products from the I Love Wallpaper collection. Think abstract patterns, rich colours and timeless designs that cater to a variety of tastes. From floral prints and vinyl patterns to geometric styles and textured finishes, use your I Love Wallpaper discount code to splash out on a selection of high-quality rolls and paper every room in the house.
knomo listed on couponmatrix.ukAre you looking for a bag that will get you through the day with ease in total style? That will take your outfit from ‘meh’ to ‘yeah!’? Then look no further than Knomo London, the bag Knomo with a whole load of baggage. With a Knomo discount code to apply to your bill, you’ll be amazed at how low your subtotal is! Visit the website today and feast your eyes on these beautiful designs!
perfume-direct listed on couponmatrix.ukGreat smells aren’t hard to come by, but finding one at the right price can be! When we’re in need of the perfect fragrance from our favourite designers, we look to Perfume Direct. Stocking deliciously scented men’s aftershaves and women’s perfumes from top brands, ensure that you have a Perfume Direct discount code to hand to save on seasonal scents and bestsellers today. With A-lister designer names like Calvin Klein, DKNY and many more available - you’ll find your fragrance in a flash.
virgin-experience-days listed on couponmatrix.ukAdventurers, foodies, gift-buyers - Virgin Experience Days has something for everyone. Popular for birthday gifts or corporate incentives, this brand lets you experience adventure at an affordable price. There are regular sales and special offers, and with a Virgin Experience Days discount code from Groupon you’re bound to find a steal! Whether it’s a flying lesson or a spa day, your experience won’t be forgotten in a hurry. Keep checking Groupon to find the latest offers and lowest prices.