Amazon Spring Sale starts now – these are the 11 early deals we'd …

The Amazon Spring Sale is all set to kick off later today from 6pm in the UK, but the retailer has already launched a number of early deals. We’ve picked out a small selection of the best offers right here so if you’re keen to shop early you can already bag yourself a bargain. There are some decent discounts, too, just don’t go in expecting price cuts on the same level as Amazon Prime Day.

Right now, the majority of deals are on Amazon devices. That means all the usual suspects such as the Echo Dot, Fire TV Stick and Kindle are all reduced. Not all the savings are impressive, though.

Some are actually a long way from cheapest ever prices we’ve seen in previous sales events. We’ve made that clear where it applies below, while also sticking to the deals we think are worth buying today. Remember, this is just the start too.

The full Amazon Spring Sale starts at 6pm tonight and it’s a three-day event that will run from March 27 – 29. Other specific deals haven’t been confirmed yet, but Amazon did state in its original press release that savings of up to 40% available across all categories.  We’ll update this page will more hand-picked offers as soon as they go live in the Amazon Spring Sale.

Or, you can browse all the offers at Amazon (opens in new tab) right now.

11 best early deals in the Amazon Spring Sale

What is the Amazon Spring Sale?

Clearly, someone over at Amazon was bored of waiting until the usual mega-sale in July, as the retailer announced a three-day spring sale in the UK from March 27 – 29.  While the event doesn’t sound as monumental as the yearly members-only Amazon Prime Day, relatively large savings of up to 40% were revealed across all categories in the initial announcement. Expect discounts on all the usual Amazon devices as well as reductions on popular categories such as TVs, appliances, toys, phones, fashion and more.

Some more wide-ranging reductions mentioned in the press release include:

  • Appliances: up to 30% off Samsung, Hisense, Tefal, Philips and more.
  • Beauty: up to 40% off makeup and nailcare from Rimmel, NYX, Max Factor
  • Fashion: Save up to 30% on Amazon Fashion for men, women and kids
  • Health: save big on electric toothbrushes, hairstyling tools and razors
  • Gaming: up to 40% off video games, controllers and accessories
  • Pets: Save up to 25% off pet food healthcare and supplies
  • Phones: up to 35% off Google, Samsung and OnePlus smartphones
  • Sports: Save up to 30% on Fitbit, Columbia and Helly Hansen
  • Toys: Save up to 20% on toys from Lego, Mattel, Hasbro and more
  • TVs: save up to 30% on televisions from Samsung, Sony and more

Amazon Spring Sale: an early Prime Day?

It doesn’t look that way. Our initial research shows that many products cost the same or were actually slightly cheaper as recently as last Black Friday, while some are far from the record-low prices during the previous Prime Day sale. Take the Amazon Fire TV Stick 4K Max, for example.

This has now dropped to GBP47.99, but it’s actually been as low as GBP32.99 when it went on sale during Prime Day. Of course, it’s important to point out that this spring sale is open to all and not exclusively for Prime members, but it’s still a considerable difference. Elsewhere, some of the offers are at least a little more in line with the cheapest prices we’ve seen before.

The Kindle Paperwhite is GBP94.99, just GBP10 more compared to the deal from the most recent Prime Day. Not great, not terrible.

What is Spring Sale Spotting?

Rylan holding looking at a goat directly in front of him through binoculars surrounded by Amazon parcels and chicks

(Image credit: Amazon)

For that extra hit of unexpected pizzazz, TV personality / radio DJ / Gogglebox couch potato Rylan is also involved. You’ll be able to catch him on a special Instagram show called Spring Sale Spotting frolicking with goats, bunnies, and air fryers – for some reason.

I’m not joking. There are pictures and everything. If any of the early deals haven’t caught your eye, remember that the Amazon Spring Sale (opens in new tab) starts at 6pm today and will run until 23:59 on Wednesday, March 29. 

Even though we’re hesitant to fill our digital baskets based on the lack of standout deals so far, you can join us over the next two and a bit days as we will pick out the best items actually worth buying and all the biggest discounts.

Maybe we’ll still dig out a bargain or two.