ARHT rolls out retail hologram experiences

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain.

Why we care. Marketers are finding new ways to use screens in-store to help shoppers find what they want and alert them to discounts. They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. The new CAPSULE technology is aimed at wider B2C adoption in this vein.

Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Shopping with holograms. Touchscreens in-store allow shoppers to select videos about specific products. The recorded demonstrations show a lifesize presenter with the product.

Customers can also use the touchscreen to zoom in on the featured products.

ARHT CAPSULE Instore Product Demo 800x450

CAPSULE in-store product demonstration. Image: ARHT.

“CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. “Retailers have had a tough time bringing shoppers back into stores [after pandemic lockdowns].This technology bridges the online-offline gap for those customers. It gives them a reason to come back into stores.

A hologram can’t be experienced on a phone or laptop.” Connecting to digital experience. Marketers can connect the hologram in-store display to the customer’s digital experience. For instance, they can display a QR code on CAPSULE that takes the shopper to a promotion or an app.

“We can link to anything a customer would like,” said Seeley. “A QR code could take the customer to a coupon if they purchase a product that day. If not in-store, they can buy online.” By connecting the in-store hologram experience to the digital experience, marketers can measure the ROI impact of the display.

The CAPSULE comes in one standard size. Marketers can fit the technology into their budgets by choosing either to purchase or lease the units, and by how many units they use. Live demos. The CAPSULE also produces live holograms, just like previous ARHT technology.

Dig deeper: How event marketers can use hologram technology for live and hybrid experiences This means that stores can host celebrity appearances and other live demonstrations via hologram. The hologram is produced in a “capture” studio in one location and then can be transmitted to multiple locations elsewhere.

This technology makes it possible for live product demonstrations for luxury products at the customer’s request. A high-end retailer could have CAPSULE units in multiple locations, and host live product demonstrations that are captured from a single location. The technology can also be used by manufacturers to show hologram product demonstrations to retail buyers.

Get MarTech!

Daily. Free. In your inbox.

Add MarTech to your Google News feed.    

Google News

Related stories

New on MarTech

About the author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO.

He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs.

He studied English at Fairfield University, and was born in Springfield, Massachusetts.

He lives in New York.

Tags:

atlas-vpn listed on couponmatrix.ukbanham-zoo listed on couponmatrix.ukdc-shoes listed on couponmatrix.ukghd listed on couponmatrix.ukkinguin listed on couponmatrix.ukm-and-m-direct listed on couponmatrix.uk
atlas-vpn listed on couponmatrix.ukProtecting your PC, tablet or iPhone with Atlas VPN isn’t just to stop data breaches and malware – it’ll also speed up your connection and let you watch streaming services from around the world. Atlas VPN is one of the most trusted VPNs, able to be used on unlimited devices, and offering 24/7 customer support. Using our Atlas VPN coupons, you could get your monthly membership for a ridiculously low cost – even as little as £2 per month! Then, you can download Atlas VPN onto all your devices, including Windows, macOS, Linux, Android, iOS, Android TV and Amazon Fire TV, and feel fully confident when you surf the web.
banham-zoo listed on couponmatrix.ukThere are a myriad of fun and furry faces waiting to greet you at Banham Zoo, the charity-led attraction that makes for an ideal day out on the east coast. Complete with big cats, mammals, butterflies, snakes, birds and many more besides, a Banham Zoo ticket is all you need to gain access to a world of natural wonders. Whether you want to see something new, get up close with exotic creatures and learn something about your favourite resident, Banham Zoo has all you need to satisfy your curiosity.
dc-shoes listed on couponmatrix.ukOn the feet of skateboarders, snowboarders and surfers near and far, DC Shoes are perfect for the laid-back lifestyle, chilling with friends and having good times. With a DC Shoes promo code in hand as you head to checkout with your uber cool new kicks you’ll be amazed at how much you’ll save! And that’s not all - DC Shoes has an impressive range of clothing too, with shirts, sweats, accessories and more all featuring the iconic logo.
ghd listed on couponmatrix.ukMake every day a good hair day with ghd. This hair care brand has become world famous for its superior straightening irons and products, bringing you salon-quality results at home. Make the most of a ghd discount code to save on your next set of styling tools - forget frizzy hair and falling out curls, with ghd you’ll get superior performance and happy, healthy hair in no time.
kinguin listed on couponmatrix.ukCalling all gamers, welcome to Kiguin: the one-stop shop for all your PC and console titles. Offering digital keys that get your game sent straight to you to download, you can save money as well as time on your next gaming addiction with the latest Kinguin discount code. It doesn’t matter if you’re a master of role playing, have an interest in strategy or prefer to hone your shooting skills, indulge in all the games you want at prices you can afford with Kinguin.
m-and-m-direct listed on couponmatrix.ukEveryone loves to bag a top designer label for a great price. At M and M Direct, you can enjoy all the benefits of a branded outlet store in the comfort of your own home. Experience even more savings with an M and M Direct discount code and bring home the latest fashions and accessories for less. With huge collections for men, women, and kids, M and M Direct has everything you need to stay looking stylish whatever the season.