Disney Abandons Plan To Develop Membership Program – What's …

Last year, former Disney CEO Bob Chapek announced that the company was looking to create a new membership program or expand Disney+ to offer a system similar to Amazon Prime, which would offer discounts or special perks to encourage customers to spend more on its theme parks, resorts and merchandise, through Disney+, online retailers and smartphone apps. Bob Chapek also spoke with great excitement about the future of the Metaverse, which is a virtual-reality space in which users can interact with a computer-generated environment and other users.  But, unfortunately, things have taken a drastic shift in the opposite direction, as the returning Disney CEO, Bob Iger, has begun the first wave of job cuts to try to save £5 billion across the company and one of the first divisions to feel the impact is the next-generation storytelling and consumer experiences unit. This small unit was developing the metaverse strategies and was being led by Mike White, who was a Disney consumer products executive.  The unit was trying to find new ways to tell interactive stories in new technological formats and was also developing the idea of a Disney+ Prime project.   According to the WSJ, the project hasn’t been abandoned, but all 50 members of the team have lost their jobs.

However, Mike White will remain at the company, but it isn’t known what role he will be taking on. Last year, Disney+ began a test by offering a number of special items on ShopDisney for franchises, including “Frozen” and “The Mandalorian”, plus adding a shop tab within Disney+.  But since that initial test, there hasn’t been anything new added or trialled.

The idea of Disney+ subscribers being offered special discounts on ShopDisney, theme parks, cruise lines and other products/services, is no doubt still something the company will look into, as its cheaper and easier to sell to an existing customer than find a new customer, but did Disney need to develop a brand new membership program to do this? Disney isn’t the only company to pull back from the idea of a Metaverse, a word that even Bob Chapek stopped referring to as other companies like Facebook (which even rebranded its main business to Meta) have scaled back plans, as companies realise that people don’t want to spend much time in a virtual world or are unwilling to spend money on the equipment needed. With Disney is looking to cut over 7000 jobs in the coming months, so we are likely to see many more changes and consolations within the company.

Would you like to see Disney+ offer more promotions?  Let us know on social media!

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What’s On Disney Plus & DisKingdom.

Email: [email protected] Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

Tags:

db listed on couponmatrix.ukhaven-holidays listed on couponmatrix.ukhomedics listed on couponmatrix.ukjack-wills listed on couponmatrix.ukrover listed on couponmatrix.uksock-shop listed on couponmatrix.uk
db listed on couponmatrix.ukDb has long stood as a travel staple for anyone seeking storage during their journeys. Whether it’s in the form of convenient-sized backpack or a compact luggage case, Db bags are there to help share the load so you can focus on the fun stuff. Employ a Db discount and you can secure top-value prices on quality luggage that’ll go the distance. So next time you’re planning a train trip across Europe, backpacking in Asia or just chilling in Ibiza, trust Db to supply the storage you need.
haven-holidays listed on couponmatrix.ukPlan the perfect family holiday with Haven. A relaxing getaway doesn’t have to cost the earth - discover incredible UK destinations with Britain’s favourite holiday provider! Make the most of a Haven discount code to save on a vacation the whole family will love - with 37 holiday parks across 16 brilliant locations, there’s a great escape to suit any season. If you’re wanting to embark on an unforgettable family retreat, Haven also has loads of fun-filled family sports and activities to keep the kids entertained for the whole trip!
homedics listed on couponmatrix.ukHoMedics is a leading provider of home health and wellness products. The company's mission is to improve people's lives by providing innovative and affordable products that promote health and wellbeing. HoMedics' range of products includes massage chairs, air purifiers, and fitness equipment. With a HoMedics voucher code, you can enjoy discounts on these and other products. So if you're looking for ways to improve your health and wellbeing, be sure to check out HoMedics. At Groupon, we believe that everyone deserves a great deal. That's why we work hard to find the best voucher codes for our customers. We know that saving money is important to you, and we want to help you do just that. With our HoMedics voucher codes, you can save on your next purchase, so why wait? Start browsing today to find your best deal! The HoMedics Shiatsu MAX 2.0 Neck and Shoulder Massager is one of our top-performing products, and it's easy to see why. With its unique design, this massager provides a deep, relaxing massage that is perfect for anyone looking to relieve tension and stress. From massagers to airpurifiers you can find everything you need for the ideal relaxing home. And with our HoMedics discount code or HoMedics voucher code, you can save even more on your purchase!
jack-wills listed on couponmatrix.ukSuave, sophisticated and unabashedly British - every Jack Wills piece of clothing flaunts an effortlessly charming style. Think soft graphic tees, signature-cut denim and classic trench coats. With collections for both women and men, refresh your wardrobe with new ready-to-wear staples and start everyday looking and feeling great. Update your image with a Jack Wills discount code and purchase that new coat, those pair of dreamy shoes or that cosy looking hoodie you’ve had your eye on. Don’t forget to polish your look with stylish accessories, including roomy backpacks, leather belts, purses and wallets.
rover listed on couponmatrix.ukGive your favourite four-legged friends the love and attention they deserve with Rover. An online dog and cat sitting service that ensures your pet is kept contented whilst you’re away, you can ensure quality cat and dog sitting services with the latest Rover promo code from Groupon. Whether you want someone to watch over your favourite feline or walk your adorable doggo several times a day, Rover and its dedicated setoff sitters have got you covered.
sock-shop listed on couponmatrix.ukGive your feet, ankles and calves a nice warm cotton hug with the huge range of socks available at Sock Shop. With everything you could need to keep your feet toasty all year round, use your Sock Shop discount code for money off the smartest suit socks or naughty knee-highs. With self-confessed “sock nerds” founding the store, you can rest assured your feet are in safe hands, whatever the occasion.