Looking for a gift card? Here’s why you should never buy one from a display rack.


Scammers are getting creative and finding new ways to steal money.

Natasha Gabrielle  |  The Motley Fool While it doesn’t influence our opinions of products, we may receive compensation from partners whose offers appear here.

We’re on your side, always. See our full advertiser disclosure.

play

Avoid buying gift cards at store’s display racks Make sure you’re buying gift cards online and not at the display rack in the store.

Buzz60, Buzz60 Gift cards are convenient. But before buying your next gift card, you should consider the best place to purchase it.

Your favorite grocery store or big-box retailer probably has many gift card display racks throughout the store. While this is a simple way to buy gift cards at the last moment, you may unwittingly purchase a gift card that a scammer has already used. While gift cards are unusable until activated and loaded with funds, you can still fall victim to a gift card scam when purchasing a brand-new gift card at the store.

Scammers are getting more creative, and display rack gift cards have become a common target for them. These display racks are often far from the checkout counter, so it’s easier to access them without being noticed. Tracking costs: How to consolidate credit card debt

Feeling the pinch at the grocery store? Here’s how you can save with store brands Vroom! Car incentives are creeping back as inventory increases. How to find them.

Scammers are stealing gift card funds

Scammers are known to tamper with the card packaging to steal information.

They record the gift card number and PIN and cover up their tampering, so the cards look untouched. While the tampered-with cards hold no value until an unsuspecting customer activates them, scammers use technology to steal the funds before customers use them. Computer programs allow scammers to follow the cards they tamper with and get an alert when a card has been activated.

Once they find out a card is active, they can quickly drain the funds before the recipient uses the card themselves. Gift card theft may go unnoticed for a long time because it’s not unusual for people to keep unused gift cards in their wallets for months or to give someone a gift card long after the card has been bought. But the funds may have already been drained by a thief.

For this reason, it’s best to avoid buying gift cards from display racks if possible.

Do this instead to play it safe

Luckily, there are a few ways to avoid being hit by this scam.

  • Be selective about where you buy gift cards: While it’s convenient to shop gift cards found on display racks, there is a risk of fraud. Instead, choose to buy cards that are kept behind the counter. Buying gift cards from your favorite retailer’s checkout counter is safer.

    Another option is to purchase digital gift cards directly from retailers.

  • Use credit cards instead of gift cards to pay for purchases: To play it safe, you may want to limit your own gift card usage. You won’t earn rewards by using gift cards. Instead, paying for purchases using rewards credit cards is a smarter move.

    The best credit cards offer protection against unauthorized charges, so you won’t be held liable for fraudulent purchases. Plus, you can earn valuable rewards with the right card in your wallet.

3 tips to avoid falling victim to gift card theft

If you buy gift cards, make sure you take steps to protect yourself. These tips can help you spot potential theft and minimize the chances of falling victim to gift card scams:

  1. Check for signs of fraud: Before activating a gift card, carefully look at the packaging to ensure that someone hasn’t tampered with it.

    If something looks off, trust your gut.

  2. Use your gift cards sooner rather than later: It’s easy to forget about gift cards we’ve purchased or received as gifts. It’s a good idea to use up the funds as soon as you can, so there is less chance for scammers to spend the cards before you do.
  3. Register your gift cards: Some (but not all) gift cards can be registered, and in some cases, it may help protect you if the card is lost or stolen. If you can register a gift card, do it quickly.

    Check the back of the card to see if a registration link is available.

Be on alert for possible financial scams

You work hard for your money, and life is expensive enough as it is. Be cautious and do what you can to avoid scams so you can protect your money. As scammers get more creative, consumers are more at risk for potential theft.

For additional tips, check out these personal finance resources. We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market.

Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.The Motley Fool has a disclosure policy. The Motley Fool is a USA TODAY content partner offering financial news, analysis and commentary designed to help people take control of their financial lives. Its content is produced independently of USA TODAY.

Offer from the Motley Fool:

Alert: highest cash back card we’ve seen now has 0% intro APR until 2024

If you’re using the wrong credit or debit card, it could be costing you serious money. Our experts love this top pick, which features a 0% intro APR until 2024, an insane cash back rate of up to 5%, and all somehow for no annual fee. 

In fact, this card is so good that our experts even use it personally. Click here to read our full review for free and apply in just 2 minutes. 

Read our free review

matalan listed on couponmatrix.ukgreenpan listed on couponmatrix.ukkeytours listed on couponmatrix.ukmajestic-wine listed on couponmatrix.ukrac listed on couponmatrix.ukvirgin-experience-days listed on couponmatrix.uk
matalan listed on couponmatrix.ukValue for money is Matalan’s middle name. For those holiday basics, family essentials and garden must-haves, it’s all in one place at Matalan – where your money is guaranteed to go further. We’re suckers for a great deal, so the next time you need to stock up on Matalan dresses or home decor, head straight to our page for Matalan discount codes to cut the cost of your order. At Groupon, we track every Matalan sale and hand-pick the best Matalan deals available on the website now, so it’s easier than ever to manage a family budget.
greenpan listed on couponmatrix.ukIf you’re looking to modernise your kitchen and remove harmful substances from your cooking, then you’ll love the eco-friendly ethos of GreenPan and their unique Thermolon cookware. Sustainably sourced and guaranteed – unlike other non-stick – to be 100% free from toxic substances, all you need is a GreenPan discount code to switch up to a more eco-friendly kitchen without breaking the bank. With quality saucepans, frying pans, knives sets and more to pick between, there’s a way to make every element of your kitchen greener with GreenPan.
keytours listed on couponmatrix.ukLovers of classical culture, sun, sand and Mediterranean meze can let the good times roll, with a helping hand from Keytours discount codes. The tour guide company specialises in aiding visitors to Greece in experiencing Greek culture and exploring the country’s rich past and present. Groupon wants to pitch in, helping you to get away with Keytours promo codes. Keytours has a comprehensive range of tours across Greece to satisfy travellers of every variety, from history buffs to those after a relaxing retreat. One thing all customers have in common is that they can save money with Keytours promo codes, whatever the reason they are visiting. History is probably Greece’s biggest asset, with hundreds of famous ruins from the ancient world, such as the glorious Acropolis in Athens, that can be seen on Keytours’ excursions. Ruins, museums and places of historical interest aren't limited to the capital – they can be found across the entire country, including on its numerous islands. As well as cultural tours, the company also offer the chance to engage in activities. Customers can go scuba diving, sea kayaking, explore beaches and take geological tours of islands such as Milos, Rhodes and Kos. Fancy a spot of sun, sand and sea? Why not use Keytours voucher codes and discover a culture and country filled with thousands of years of civilisation. Whether you fancy Athens, Corinth, Mykonos or Kos, Groupon can help you explore Greece with Keytours discount codes.
majestic-wine listed on couponmatrix.ukIt’s always a nice treat when a retailer lives up to its name, and Majestic Wine does exactly what it says on the bottle, with a huge range of amazing vintages at prices you’re sure to love. Your one stop shop for all things wine, uncork some sweet savings with a Majestic Wine promo code from us and discover a delicious new wine today. Whether you prefer merlot, riesling or rosé, Majestic Wine has the wine for you.
rac listed on couponmatrix.ukRAC offers comprehensive breakdown cover throughout the UK, so you can trust RAC to keep you on the move. Get covered for less with a RAC deal from us and you can enjoy peace of mind knowing you’ve chosen the best in the business. No one wants to be hampered by breakdowns or unexpected car costs – make car troubles a thing of the past with RAC.
virgin-experience-days listed on couponmatrix.ukAdventurers, foodies, gift-buyers - Virgin Experience Days has something for everyone. Popular for birthday gifts or corporate incentives, this brand lets you experience adventure at an affordable price. There are regular sales and special offers, and with a Virgin Experience Days discount code from Groupon you’re bound to find a steal! Whether it’s a flying lesson or a spa day, your experience won’t be forgotten in a hurry. Keep checking Groupon to find the latest offers and lowest prices.