NRF Sees Easter Spending Reaching Record $24 Billion; Clothing Forecast At $4 Billion

According to the annual survey released by the National Retail Federation (NRF)* and Prosper Insights & Analytics, consumers plan to spend £24 billion on Easter this year, up from £20.8 billion in 2022 and the previous record high of £21.7 billion in 2020, with 81 percent of Americans celebrating the holiday and spending on average £192.01, the highest figure to date. “Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” NRF President and CEO Matthew Shay said. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.” Spending has grown across several categories.

The top Easter items consumers said they would purchase include candy (£3.3 billion), gifts (£3.8 billion) and food (£7.3 billion). Consumers are also expected to spend £4 billion on clothing, £1.8 billion on flowers, £1.7 billion on decorations, and £1.1 billion on greeting cards. The most popular Easter Sunday activities for 2023 include:

  • cooking a holiday meal (56 percent),
  • visiting family and friends (50 percent),
  • going to church (43 percent), or
  • planning an Easter egg hunt (34 percent).

As in previous years, most consumers (54 percent) said they would buy Easter gifts from discount stores.

Other shopping destinations include department stores (42 percent), online (33 percent), local and small businesses (22 percent), and specialty stores (20 percent). “We see real Easter sales growth compared with pre-pandemic, and among the drivers are consumers who are planning to purchase more Easter clothing and gifts,” Prosper Executive Vice President of Strategy Phil Rist said. “Additionally, consumers ages 35 to 44 will bump up their spending more than any other group.” Those celebrating the holiday said they are inspired to shop for Easter-related items because of tradition (63 percent), it’s a social activity with family or friends (31 percent), sales or promotions (29 percent), store displays or decorations (23 percent), or exclusive or seasonal products (20 percent).

About half (54 percent) of consumers not celebrating the holiday still plan to take advantage of Easter-related discounts and anticipate spending £23.41 per person, with their primary spend on candy and food. 

The NRF provides consumer behavior and spending data for key periods, including yearly holidays.

The survey of 8,499 U.S. adult consumers was conducted from March 1 through 7, with a margin of error of plus or minus 1.1 percentage points.

Photo courtesy Parent Map

Tags:

big-bus-tours-london listed on couponmatrix.ukcewe listed on couponmatrix.ukdare2b listed on couponmatrix.ukestrid listed on couponmatrix.ukoyo-rooms listed on couponmatrix.ukwhitbread-inns listed on couponmatrix.uk
big-bus-tours-london listed on couponmatrix.ukSoak up the atmosphere of London with Big Bus Tours, the leading hop-on-hop-off bus service helping you discover the secrets of the city with ease. Capture all the popular sights of London, including Big Ben, London Eye and Buckingham Palace from the comfort of your seat. Start your journey right with a Big Bus Tours London discount code and hop on your next bus for a fraction of the price. With tickets suitable for every budget, you can make the most of your trip in London.
cewe listed on couponmatrix.ukExplore every avenue of your treasured memories with the assistance of Cewe, curators of photographic memorabilia. Paste a fun photo on your coffee mug or go full-throttle with a 70-page photobook of your favourites, then lower your quote using a Cewe voucher code and enjoy photos with loved ones for less. Even if you’d like an adorable image of your pet adorning your phone case, you can upload and customise the design yourself at Cewe.
dare2b listed on couponmatrix.ukSporty newbies and exercise experts gather round - get a load of Dare2b’s range of apparel specially designed to help you smash that personal best whether on the slopes, track or treadmill. With a Dare2b discount code from us in hand it’s a no brainer choosing Dare2b for all your activewear! Search for the clothing you need by sorting the ranges by activity and you’ll get kitted out even faster.
estrid listed on couponmatrix.ukEstrid has revolutionised the shaving experience with a sustainable approach. Say goodbye to disposable plastic razors – Estrid razors have robust stainless steel handles designed for durability, ensuring you only need to replace the blades. When you grab a starter kit, apply our exclusive Estrid discount code and select a handle in your favourite colour, such as pistachio green, baby pink or a dazzling rainbow chrome. You can pick up replacement blades at Boots, or opt for the convenient Estrid subscription to receive blades according to your shaving schedule.
oyo-rooms listed on couponmatrix.ukWhether you’re heading for a night out in Newcastle or a beach break in Brighton, OYO Rooms ensures you’ll have a place to rest your head for less. Designed to provide budget-friendly accommodation in cities and towns across the UK, an OYO Rooms discount code can help cut costs on stays anywhere from Tamworth to Torquay. With hotels, townhouses and country manors amongst its inventory, you’re assured to find a snug place to stay without breaking the bank.
whitbread-inns listed on couponmatrix.ukIf you’re after a tasty local ale, mouthwatering food and service with a smile, look no further - you’ll enjoy a warm welcome at Whitbread Inns! With spots all over the country, there’s bound to be one near you - pop in today to enjoy some good old fashioned hospitality. Make the most of a Whitbread Inns voucher to save on your next pint or plate, and get ready to make yourself at home!