NRF Sees Easter Spending Reaching Record $24 Billion; Clothing Forecast At $4 Billion

According to the annual survey released by the National Retail Federation (NRF)* and Prosper Insights & Analytics, consumers plan to spend £24 billion on Easter this year, up from £20.8 billion in 2022 and the previous record high of £21.7 billion in 2020, with 81 percent of Americans celebrating the holiday and spending on average £192.01, the highest figure to date. “Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” NRF President and CEO Matthew Shay said. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.” Spending has grown across several categories.

The top Easter items consumers said they would purchase include candy (£3.3 billion), gifts (£3.8 billion) and food (£7.3 billion). Consumers are also expected to spend £4 billion on clothing, £1.8 billion on flowers, £1.7 billion on decorations, and £1.1 billion on greeting cards. The most popular Easter Sunday activities for 2023 include:

  • cooking a holiday meal (56 percent),
  • visiting family and friends (50 percent),
  • going to church (43 percent), or
  • planning an Easter egg hunt (34 percent).

As in previous years, most consumers (54 percent) said they would buy Easter gifts from discount stores.

Other shopping destinations include department stores (42 percent), online (33 percent), local and small businesses (22 percent), and specialty stores (20 percent). “We see real Easter sales growth compared with pre-pandemic, and among the drivers are consumers who are planning to purchase more Easter clothing and gifts,” Prosper Executive Vice President of Strategy Phil Rist said. “Additionally, consumers ages 35 to 44 will bump up their spending more than any other group.” Those celebrating the holiday said they are inspired to shop for Easter-related items because of tradition (63 percent), it’s a social activity with family or friends (31 percent), sales or promotions (29 percent), store displays or decorations (23 percent), or exclusive or seasonal products (20 percent).

About half (54 percent) of consumers not celebrating the holiday still plan to take advantage of Easter-related discounts and anticipate spending £23.41 per person, with their primary spend on candy and food. 

The NRF provides consumer behavior and spending data for key periods, including yearly holidays.

The survey of 8,499 U.S. adult consumers was conducted from March 1 through 7, with a margin of error of plus or minus 1.1 percentage points.

Photo courtesy Parent Map

Tags:

amara listed on couponmatrix.ukaph-airport-parking-and-hotels listed on couponmatrix.ukbrandalley listed on couponmatrix.ukperfectdraft listed on couponmatrix.ukclassic-football-shirts listed on couponmatrix.ukholland-and-barrett listed on couponmatrix.uk
amara listed on couponmatrix.ukLuxury is the name of the game at Amara, the interior design retailer that’s exploded from a single high-street boutique to an online superstore for home décor. Use an Amara discount code to full effect by slashing as much as three digits off designs from some of lifestyles most exceptional stylists – including Kartell, Ralph Lauren and Jonathan Adler. So next time you fancy shaking up your interior colour palette, take some fresh inspiration and spice up your home with Amara.
aph-airport-parking-and-hotels listed on couponmatrix.ukWho doesn’t love a holiday? Taking a break from work, discovering somewhere new, plus a chance to spend time and create memories with the people you love. Unfortunately, however, the process of getting to your dream destination isn’t always as relaxing as the holiday promises to be, and we can agree one of the worst parts about a holiday is the airport. But no longer! With an APH discount code, you can sort your Airport Parking and Hotel needs with ease and never have airport parking stresses darken your holiday plans again.
brandalley listed on couponmatrix.ukBrandAlley are a discount fashion retailer offering money off flash sales from top designers and brands. Launching new sales every day, they are a non-stop designer sale website! Every sale lasts up to 4-5 days with users being notified by email of all the latest deals, allowing you to discover something new and stylish every day. So double-down on your discount with a BrandAlley discount code to truly whittle a piece of designer clothing down to a price that's right for you.
perfectdraft listed on couponmatrix.ukIt isn’t a party until the drinks arrive - at least that’s what Beer Hawk believes. Get all your favourite beverages for a bargain price when you use your Beer Hawk discount code on an order, and get it all delivered straight to the door for an even more stress-free solution to your drinks shopping. From craft ales to mixed and homebrews, you’re sure to find a flavour to suit your fiesta on the Beer Hawk site.
classic-football-shirts listed on couponmatrix.ukFounded by two Manchester students way back in 2006, Classic Football Shirts has gone from built itself up from 2 staff to 25! Funded with the help of student loans and credit cards to get it up and running, the original concept of buying and selling vintage football shirts has now grown and evolved to where it is today. Thanks to that original uni lightbulb moment, now anyone and everyone can find the unique football shirts they want, wear them with pride and show true allegiance to the top teams.
holland-and-barrett listed on couponmatrix.ukHolland & Barrett is one of the world's most trusted names in health and wellness, and with good reason—this retailer has been supplying vitamins, supplements, health foods and natural beauty products for more than 140 years. Make the most of a Holland and Barrett discount code to cut the cost of your next shop! Whether you’re looking to tone up, boost your immunity or get glowing skin, you’ll find natural remedies from trusted brands when you shop with Holland and Barrett.