NRF Sees Easter Spending Reaching Record $24 Billion; Clothing Forecast At $4 Billion

According to the annual survey released by the National Retail Federation (NRF)* and Prosper Insights & Analytics, consumers plan to spend £24 billion on Easter this year, up from £20.8 billion in 2022 and the previous record high of £21.7 billion in 2020, with 81 percent of Americans celebrating the holiday and spending on average £192.01, the highest figure to date. “Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” NRF President and CEO Matthew Shay said. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.” Spending has grown across several categories.

The top Easter items consumers said they would purchase include candy (£3.3 billion), gifts (£3.8 billion) and food (£7.3 billion). Consumers are also expected to spend £4 billion on clothing, £1.8 billion on flowers, £1.7 billion on decorations, and £1.1 billion on greeting cards. The most popular Easter Sunday activities for 2023 include:

  • cooking a holiday meal (56 percent),
  • visiting family and friends (50 percent),
  • going to church (43 percent), or
  • planning an Easter egg hunt (34 percent).

As in previous years, most consumers (54 percent) said they would buy Easter gifts from discount stores.

Other shopping destinations include department stores (42 percent), online (33 percent), local and small businesses (22 percent), and specialty stores (20 percent). “We see real Easter sales growth compared with pre-pandemic, and among the drivers are consumers who are planning to purchase more Easter clothing and gifts,” Prosper Executive Vice President of Strategy Phil Rist said. “Additionally, consumers ages 35 to 44 will bump up their spending more than any other group.” Those celebrating the holiday said they are inspired to shop for Easter-related items because of tradition (63 percent), it’s a social activity with family or friends (31 percent), sales or promotions (29 percent), store displays or decorations (23 percent), or exclusive or seasonal products (20 percent).

About half (54 percent) of consumers not celebrating the holiday still plan to take advantage of Easter-related discounts and anticipate spending £23.41 per person, with their primary spend on candy and food. 

The NRF provides consumer behavior and spending data for key periods, including yearly holidays.

The survey of 8,499 U.S. adult consumers was conducted from March 1 through 7, with a margin of error of plus or minus 1.1 percentage points.

Photo courtesy Parent Map

Tags:

alamo listed on couponmatrix.ukdevitt-insurance listed on couponmatrix.ukmy-geek-box listed on couponmatrix.uktesco-mobile listed on couponmatrix.uktoolstop listed on couponmatrix.ukwoodyatt-curtains listed on couponmatrix.uk
alamo listed on couponmatrix.ukAlamo have been pioneers of the car rental industry since 1973 and were the first to introduce a variety of car hire extras we now take for granted including Unlimited Free Mileage, the Waiver Saver collision damage waiver and real-time online booking. With an Alamo discount code, you can easily hire a car which is fun, new and high quality, without the high costs in a huge number of locations worldwide. So, whether you’re running around the city, need a comfortable SUV for a cross-country road trip or a minibus for a getaway with friends, Alamo has the perfect car for you.
devitt-insurance listed on couponmatrix.ukDevitt Insurance has been providing quality insurance products to UK customers for over 85 years. Today, Devitt Insurance is one of the leading motorcycle insurance providers in the country. To knock the cost of your new policy, use a Devitt Insurance discount code when applying online. You’re free to take your two wheels wherever the road goes, just ensure it’s protected from any potential scenario with Devitt Insurance. At Groupon, we are always on the lookout for ways to help you save money. That's why we have scoured the internet for the best discount codes for Devitt Insurance policies. We know getting the best quotes is key for anyone seeking insurance. That’s why we’ve always got our sight set on the next best way to bag another year’s protection for a pittance. If you're looking for a great deal on motorcycle insurance, Devitt Insurance is the place to go. With Devitt Insurance voucher codes, you can save up to 10% off your premium. Devitt Insurance offers a variety of insurance products, so you're sure to find the perfect policy for your needs. Don't miss out on these great savings!. Check back often for new deals and discounts from Devitt Insurance.
my-geek-box listed on couponmatrix.ukWhether Game of Thrones, Marvel or Doctor Who is your jam, you can arrange for the best geek merchandise to wing its way to your door with My Geek Box, the subscription box no self-confessed geek should live without! Grab a My Geek Box discount code from us to cut the cost of your geeky goodies, and you could score super cool clothing, collectables, posters and more for a very affordable price.
tesco-mobile listed on couponmatrix.ukJoin the award-winning service from Tesco Mobile and make the switch to an easier, simpler, and more enjoyable tariff. Voted the Which? Recommended Provider for 9 years running, they’re definitely doing something right! They offer loads of different options, so the whole family can get connected and with your Tesco Mobile voucher, you can do so for less. Whether it’s picking up your child’s first phone, or creating a flexible contract to suit you, Tesco Mobile are the answer.
toolstop listed on couponmatrix.ukAre you a regular trades-person or just love getting your hands dirty with a bit of DIY? Whatever your next project, Toolstop’s huge range of power tools, hand tools and gardening essentials will make your next project that little bit easier. Grab your exclusive Toolstop discount code and benefit from top-quality products at even better prices. Whether you’re knocking down walls or simply putting up a shelf, Toolstop has the solution for you.
woodyatt-curtains listed on couponmatrix.ukHowever you want to refurbish your room, turn to Woodyatt Curtains to find the perfect pair of drapes. Featuring curtains in all manner of varieties and colours, you can enjoy the ideal illumination your house deserves whilst using a Woodyatt discount code to save on the expense. Even those who’d rather install a set of roller blinds will find a helpful selection amongst Woodyatt’s wares, so give the store a browse and discover every different way to dress your windows. Looking for a Woodyatt Curtains discount code? Here at Groupon, we pride ourselves on helping you save money on all your favourite brands and businesses. That's why we're constantly on the lookout for the latest Woodyatt Curtains voucher codes, so you can enjoy discounts on their beautiful curtains and blinds. Whether you're looking for Blackout roller blinds or luxurious Velvet drapes, we've got you covered. So be sure to check back here regularly for the latest deals. Happy shopping! If you want the thinnest curtains to let all the air in on those hot summer days, you may just find the ideal drape amongst the Woodyatt net curtain range. Featuring beautiful floral designs and available in whatever width and drop your building requires, be sure to use a Woodyatt Curtains voucher code to snag a set of these smooth fabrics for less. Also a great choice for those seeking optimal illumination year-round, net curtains add the perfect delicate touch to any inter d, net curtains add the perfect delicate touch to any interior.