NRF Sees Easter Spending Reaching Record $24 Billion; Clothing Forecast At $4 Billion

According to the annual survey released by the National Retail Federation (NRF)* and Prosper Insights & Analytics, consumers plan to spend £24 billion on Easter this year, up from £20.8 billion in 2022 and the previous record high of £21.7 billion in 2020, with 81 percent of Americans celebrating the holiday and spending on average £192.01, the highest figure to date. “Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” NRF President and CEO Matthew Shay said. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.” Spending has grown across several categories.

The top Easter items consumers said they would purchase include candy (£3.3 billion), gifts (£3.8 billion) and food (£7.3 billion). Consumers are also expected to spend £4 billion on clothing, £1.8 billion on flowers, £1.7 billion on decorations, and £1.1 billion on greeting cards. The most popular Easter Sunday activities for 2023 include:

  • cooking a holiday meal (56 percent),
  • visiting family and friends (50 percent),
  • going to church (43 percent), or
  • planning an Easter egg hunt (34 percent).

As in previous years, most consumers (54 percent) said they would buy Easter gifts from discount stores.

Other shopping destinations include department stores (42 percent), online (33 percent), local and small businesses (22 percent), and specialty stores (20 percent). “We see real Easter sales growth compared with pre-pandemic, and among the drivers are consumers who are planning to purchase more Easter clothing and gifts,” Prosper Executive Vice President of Strategy Phil Rist said. “Additionally, consumers ages 35 to 44 will bump up their spending more than any other group.” Those celebrating the holiday said they are inspired to shop for Easter-related items because of tradition (63 percent), it’s a social activity with family or friends (31 percent), sales or promotions (29 percent), store displays or decorations (23 percent), or exclusive or seasonal products (20 percent).

About half (54 percent) of consumers not celebrating the holiday still plan to take advantage of Easter-related discounts and anticipate spending £23.41 per person, with their primary spend on candy and food. 

The NRF provides consumer behavior and spending data for key periods, including yearly holidays.

The survey of 8,499 U.S. adult consumers was conducted from March 1 through 7, with a margin of error of plus or minus 1.1 percentage points.

Photo courtesy Parent Map

Tags:

italk listed on couponmatrix.ukligo-electronics listed on couponmatrix.uklouis-copeland listed on couponmatrix.uknational-tyres-and-autocare listed on couponmatrix.ukpicniq listed on couponmatrix.ukthe-view-from-the-shard listed on couponmatrix.uk
italk listed on couponmatrix.ukitalk is a digital mobile service that offers great deals on broadband plans that are convenient and affordable. Established in 2007 in Brighton, italk provide a range of packages from flexi-bill plans to 24-month fixed prices. From long distance calling plans to high-speed Internet, there is a package to fit everyone's needs. We have everything you need to stay connected, and with our italk offers, you can save even more on your monthly bill. At Groupon, we know that saving money is important to our customers. That's why we work hard to find the best offers and promo codes for italk products and bring you exclusive deals that you can't find anywhere else. We want you to be able to shop with confidence knowing that you are getting the best deal possible. So whether you're looking for unlimited usage, or high-speed internet, be sure to check us out first! Thank you for choosing Groupon. If you're looking for an affordable alternative to traditional broadband and phone service, italk is the perfect choice. With its low rates and variety of plans, italk is perfect for everyone from occasional callers to heavy users. And with an italk promo code, you can save even more on your already low rates. So why wait? Sign up today and start saving!
ligo-electronics listed on couponmatrix.ukLigo Electronics is a leading provider of electrical and electronic components. The company offers a wide range of products, including semiconductors, radios, kettles, cordless phones and electromechanical devices. Whatever gap needs filling in your electrical inventory, remember to employ a Ligo Electronics discount code to snag savings on your purchase. Ligo Electronics also provides a variety of services, such as design, assembly, and test – to keep all your electricals in tip-top shape. Here at Groupon, we understand that saving money is important to our customers. That's why we work hard to find the best Ligo Electronics discount codes and voucher codes. We scour the internet for the latest deals and discounts, so you can be sure you're getting the best possible price on your next purchase. One of the top-performing products from Ligo Electronics is the LigoWave LW5 AP. This powerful access point is perfect for high-density deployments. It features a built-in switch and supports up to eight SSIDs. Plus, with our Ligo Electronics voucher codes, you can get this access point for a great price. The LW5 AP also includes a variety of security features, making it a safe and secure option for your network.
louis-copeland listed on couponmatrix.ukFounded in 1933, Louis Copeland is one of Ireland's leading menswear retailers. With a focus on quality and style, the brand offers a wide range of classic and contemporary clothing to suit any occasion. And with a Louis Copeland discount code, you can enjoy even greater savings on your next purchase. So whether you're looking for a new suit for work or a stylish new outfit for a night out, be sure to check out Louis Copeland. Here at Groupon, we pride ourselves on finding the best discount codes and vouchers to help you save money on your favourite fashion brands. For Louis Copeland, we have a range of codes that can be used to get money off your next purchase, along with highlights on seasonal promotions and flash sales. So whether you're looking for a new suit or just some stylish new clothes, be sure to check out our Louis Copeland deals before you buy. Equal parts suave and sophisticated, Louis Copeland suits are a marvel to both wear and admire. Select between hues of rich blue, timeless silver or charcoal black before putting a Louis Copeland voucher code to good use and securing easy savings on some quality threads. Woven from the finest fabric, these soft suits can handle a full wedding ceremony and dinner and still feel snug enough to handle the night of partying to follow.
national-tyres-and-autocare listed on couponmatrix.ukFit your car, van or 4x4 with great quality tyres from National Tyres, the largest independent fast fit specialist in the UK with a network of over 200 branches. The highly-trained technicians are there to help and with a National Tyres discount code, you could have your pick of brands like Continental, Bridgestone, and Firestone at incredibly affordable prices. Look no further than National Tyres for your next MOT or oil and filter change. You can easily make an appointment at your nearest branch, find important information about the upkeep of your vehicle, as well as how to assess the state of your tyres, brakes and more.
picniq listed on couponmatrix.ukAny experienced parent will tell you that finding quality, entertaining and genuinely constructive days out for you and your little ones can be incredibly hard. Not only do all mums and dads have an endless list of parenting chores to deal with on top of organising trips, but many top attractions have a ‘pester power’ price tag attached. Thankfully the Picniq discount code and website is on hand to act as a third parent during difficult times, offering top days out at minimal prices.
the-view-from-the-shard listed on couponmatrix.ukRenzo Piano’s Shard skyscraper is the EU’s tallest building, and affords the ultimate panoramic views over the UK capital. Views of up to forty miles in every direction, multiple indoor and outdoor observation decks, interactive telescopes and optional champagne upgrades make The Shard vouchers unbeatable value for money, giving you a thrilling ascent that serves as the perfect accompaniment to the wealth of cultural treasures on offer in nearby central London.