NRF Sees Easter Spending Reaching Record $24 Billion; Clothing Forecast At $4 Billion

According to the annual survey released by the National Retail Federation (NRF)* and Prosper Insights & Analytics, consumers plan to spend £24 billion on Easter this year, up from £20.8 billion in 2022 and the previous record high of £21.7 billion in 2020, with 81 percent of Americans celebrating the holiday and spending on average £192.01, the highest figure to date. “Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” NRF President and CEO Matthew Shay said. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.” Spending has grown across several categories.

The top Easter items consumers said they would purchase include candy (£3.3 billion), gifts (£3.8 billion) and food (£7.3 billion). Consumers are also expected to spend £4 billion on clothing, £1.8 billion on flowers, £1.7 billion on decorations, and £1.1 billion on greeting cards. The most popular Easter Sunday activities for 2023 include:

  • cooking a holiday meal (56 percent),
  • visiting family and friends (50 percent),
  • going to church (43 percent), or
  • planning an Easter egg hunt (34 percent).

As in previous years, most consumers (54 percent) said they would buy Easter gifts from discount stores.

Other shopping destinations include department stores (42 percent), online (33 percent), local and small businesses (22 percent), and specialty stores (20 percent). “We see real Easter sales growth compared with pre-pandemic, and among the drivers are consumers who are planning to purchase more Easter clothing and gifts,” Prosper Executive Vice President of Strategy Phil Rist said. “Additionally, consumers ages 35 to 44 will bump up their spending more than any other group.” Those celebrating the holiday said they are inspired to shop for Easter-related items because of tradition (63 percent), it’s a social activity with family or friends (31 percent), sales or promotions (29 percent), store displays or decorations (23 percent), or exclusive or seasonal products (20 percent).

About half (54 percent) of consumers not celebrating the holiday still plan to take advantage of Easter-related discounts and anticipate spending £23.41 per person, with their primary spend on candy and food. 

The NRF provides consumer behavior and spending data for key periods, including yearly holidays.

The survey of 8,499 U.S. adult consumers was conducted from March 1 through 7, with a margin of error of plus or minus 1.1 percentage points.

Photo courtesy Parent Map

Tags:

halfords-autocentres listed on couponmatrix.ukholiday-inn listed on couponmatrix.ukparadise-wildlife-park listed on couponmatrix.ukpets-and-friends listed on couponmatrix.ukstables-restaurant-1 listed on couponmatrix.uktwycross-zoo listed on couponmatrix.uk
halfords-autocentres listed on couponmatrix.ukIf you’ve got something that needs fixing up, Halfords is your best bet for getting the job done. Halfords are trusted retailers of car parts, bicycles, camping equipment and everything outdoors, combining great quality products with affordable prices. Whatever your outdoor needs, Halfords has the solution – and if you add one of our Halfords discount codes, you’ll enjoy even more savings.
holiday-inn listed on couponmatrix.ukWhen it’s time to rest your weary head, there’s always a Holiday Inn around the corner with warm beds and soft sheets. A staple of roadside convenience for over a half century, a Holiday Inn discount code is sure to give you the deep night’s sleep you yearn for without taking a big bite from the monthly budget. Ideal for far away family visits, business trips and emergency accommodation alike, Holiday Inn are always here to help.
paradise-wildlife-park listed on couponmatrix.ukHertfordshire’s hidden gem has won multiple awards for its enclosures and conservation initiatives, and the big cats, primates and endless other species that are lucky enough to have this extraordinary facility as their home will be delighted to meet you. Your Paradise Wildlife Park vouchers won’t just enable you to meet the residents, though - there are many other attractions on offer, including a dinosaur park to keep the roar factor on eleven even when the lions are taking lunch.
pets-and-friends listed on couponmatrix.ukShop and save on all your petcare essentials with Pets and Friends. We’ve tracked down all the best ways to save, including free delivery deals, money-off codes and exclusive offers. Stocking top brands like Wellness CORE, Kong and Whimzees, you know you’re getting the very best for your dog, cat, hamster, bird, fish… and everything in between! These great Pets and Friends discount codes will help make your money go further. From essentials such as dog food and cat litter, through to daily, weekly, and special treats, the Pets and Friends online and in-store offering has something for every pet.
stables-restaurant-1 listed on couponmatrix.ukIf you love your pizza with a side of cider, then The Stable is the perfect hotpot to satisfy your stomach. Sourcing only the finest west-country ciders on tap whilst providing each of their succulent pizza with their signature sourdough base, The Stable vouchers are a great way to sample all the delicacies this family-fuelled pizzeria has to offer. With over fifteen locations dotted across the South, there’s no excuse not to dig in at a Stable near you.
twycross-zoo listed on couponmatrix.ukLearn about amazing animals through the conservation efforts at Twycross Zoo. From penguins to rhinos, there’s a whole world of creatures to discover! Twycross Zoo is even regarded as a leading centre for primates, housing the only bonobo tribe in the UK, so there’s always loads to keep you entertained. Have a truly exceptional day out for less with your Twycross Zoo vouchers and treat the whole family to interactive learning experiences, soft play, and, of course, all the animals nestled in the stunning English countryside.