Online retailers warned of 'red lines' over pressure-selling tactics

The competition watchdog has announced a crackdown on online pressure-selling tactics that can push consumers into making hasty decisions they later regret. The Competition and Markets Authority (CMA) has written to online businesses to warn them about its “red lines” on urgency and price reduction claims such as “10 people are watching this now,” “Hurry, today only!” and countdown timers for deals. Such claims can be acceptable if true, but the CMA is warning they will breach the law if they are false or misleading or place unfair pressure on consumers.

The campaign aims to enable consumers to spot and avoid misleading online sales tactics and to report businesses that engage in them (CMA/PA)

The letter reads: “These claims have a legitimate place when they alert consumers to genuine special offers or provide helpful information about current selling conditions.

“However, we have become concerned about claims that may mislead or put unfair pressure on consumers in the UK. “Such claims may be illegal under consumer protection regulations, harm consumers by distorting their behaviour and put fair-dealing businesses at a disadvantage.”

Tactics include pressure selling, hidden charges, subscription traps and fake reviews, which are all designed to “mislead and push people to part with their cash online” (CMA/PA)

The CMA is inviting consumers to report online rip-offs via a new digital reporting form. The Online Rip-Off Tip-Off campaign, fronted by Martin Lewis Money Show co-presenter Angellica Bell, aims to crack down on practices that could break the law and encourages shoppers to be aware of online scammers.

The campaign aims to enable consumers to spot and avoid misleading online sales tactics and to report businesses that engage in them. The tactics include pressure selling, hidden charges, subscription traps and fake reviews, which are all designed to “mislead and push people to part with their cash online”. A survey of 3,700 UK adults for the CMA found that 67% say cost-of-living pressures have made them more desperate to find the best deals, while 71% believe they are “saving money” by purchasing deals that are on offer – some of which may not be genuine.

It also revealed 24% of consumers have fallen victim to “sneaky” online sales tactics, while 23% did not realise that tactics such as “15 mins left of sale” or “buy now” can sometimes be false or misleading. Some 68% thought these types of misleading tactics should be banned. Bell said: “Some online businesses are using sneaky sales tactics to make us part with our money when household budgets are already stretched.

“We all feel the pressure of securing bargains, making us more susceptible to being ripped off. It’s frustrating when this happens and it’s time we call out these online retailers and report them to the CMA.” CMA senior director for consumer protection, George Lusty, said: “Now more than ever, every penny counts and the CMA is concerned that some businesses are using underhand tactics designed to part shoppers from their cash.

“This poll is just the tip of the iceberg as we believe the true number of victims of these rip-offs is much higher as they are often extremely difficult to spot.

“That’s why businesses using urgency and price reduction claims need to consult the CMA’s new advice.

It outlines what businesses need to do when designing their online shopping experiences to be sure they comply with the law.”

cms-motorcycle-parts listed on couponmatrix.ukloafcom listed on couponmatrix.ukpolarn-o-pyret listed on couponmatrix.ukpost-office-insurance listed on couponmatrix.ukquidco listed on couponmatrix.uktenpin listed on couponmatrix.uk
cms-motorcycle-parts listed on couponmatrix.ukCMS Motorcycle Parts is the leading online retailer for discount motorcycle parts and accessories. It offers a wide selection of parts and accessories for all makes and models of motorcycles - use CMS Motorcycle Parts discount codes to help you save even more on your purchase. Whether you're looking for new tires, a new exhaust, or just some replacement parts, it will have what you need at the best prices online. Plus, with fast shipping and excellent customer service, it makes it easy to get the parts you need without any hassle. At Groupon, we understand that saving money is important to our customers. That's why we work hard to find the best discount codes and voucher codes for CMS Motorcycle Parts products. We know that when you're able to save money on your purchase; it makes the experience that much better. So whether you're looking for a new set of tires or just some replacement parts, be sure to check out our discount codes before you buy. You're sure to find a great deal! Finding the best motorcycle parts can be a daunting task, especially if you're not sure where to start looking. However, with CMS Motorcycle Parts, you can rest assured that you're getting high-quality parts for brands like Yamaha, Honda and Kawasaki. What's more, with CMS Motorcycle Parts voucher codes you'll be guaranteeing top-quality components for a fraction of the price. So whether you're looking for a new set of tires or just something much smaller, CMS Motorcycle Parts is the place to shop.
loafcom listed on couponmatrix.ukHead to Loaf if you're after high quality, luxuriously soft furniture and beds for your home. Loaf is all about creating comfort with its range of sofas, beds, furniture and accessories. Designed to accommodate fashion and function, the Loaf furniture range will jazz up any home with a touch of luxury. With the Loaf discount code from us, you don't have to fork out a fortune to afford this new level of comfort - update your space
polarn-o-pyret listed on couponmatrix.ukWelcome to Polarn o Pyret, bringing fun, functional, fitted and fashionable clothing for babies and children. No matter what age your child is, providing them with durable, functional and designer clothing can help bring their unique character to life. From casual wear to rainwear, nightwear to swimwear, you'll find everything to keep your tots comfy and dry. With Polarn o Pyret voucher codes you can enjoy the product range for less. Love your kids with Polarn o Pyret.
post-office-insurance listed on couponmatrix.ukWhen checking out the Post Office’s huge range of insurance policies, you may be surprised to find that there’s barely an aspect of your life that you can’t get coverage for! Whether you want to ensure your pet is protected, are jetting off on your travels, or want to be safe on the roads, with your Post Office Insurance promo code, you can save on some of the top protection available. In operation for over 370 years, the Post Office is a name you can trust.
quidco listed on couponmatrix.ukElevate your online shopping thrills with Quidco! Earn massive cashback while spending at top retailers like Argos, eBay, Amazon, Currys, Boots and more. Signing up is free, and you could pocket up to an average of £300 in cashback yearly. Add an extra layer of excitement with our exclusive Quidco discount code, earning up to 16.5% cashback on your planned purchases. You could get money back on fabulous finds like clothing, laptops, bedding and beyond. Don’t just shop – pocket some cashback with Quidco!
tenpin listed on couponmatrix.ukChill with friends and test that competitive spirit at a Tenpin bowling centre; with great bowling and delicious food available, it’s THE place to be this weekend. Using our Tenpin vouchers will help you have fun at an even lower price so get ready for some incredible discounted activities at your local centre. Kick-off half term with a bang with special half term offers or throw the birthday party of the century with Tenpin packages.