Patagonia allows direct branding on apparel again for sustainability

Image Courtesy: https://blog.papertrail.io/

Patagonia, the popular clothing brand, will again allow co-branding on locations which include the back yoke and sleeve of its garments. This is according to an email sent by Driving Impressions, a supplier of Patagonia clothing to promotional products distributors. Citing sustainability concerns, Patagonia, in April 2021, stopped allowing direct embroidery on its products.

The company believed at that time that co-branding on its garments would shorten their lifespans. The thought was that co-branding limits the reusability of apparel, making it more likely to end up in a landfill, rather than entering the reuse market, since when, for example, someone changes jobs, they will not still wear clothing branded with their old company’s logo. The decision of the company to start allowing limited embroidery on its products coincides with the expansion of its Worn Wear programme, allowing people to get store credit by trading in used Patagonia gear or buy pre-worn Patagonia clothing at a discount.

As opposed to Patagonia’s stand in the past of not accepting branded apparel, the Worn Wear programme will begin accepting clothing with the logos of other companies, with store credit offered will be different than standard pricing, since the logos will need to be altered. “They have developed new solutions to either remove, repair or repurpose embroidered Patagonia products, to better extend their usable lifespan and to keep them out of the landfill,” Driving Impressions noted. Promotional distributors expressed enthusiasm at the news.

“Our clients never stopped asking for the Patagonia brand, and we’re excited to be able to offer this purpose-driven retail brand again,” said Mel Hubner, director of social impact and sustainability at Brand Fuel. Hubner added that Brand Fuel, a Certified B Corp like Patagonia, was especially glad to learn that the Worn Wear program would be accepting branded merch. “This will raise the bar for other suppliers, and it will create a greater collective impact in preventing our industry’s products from ending up in the landfill,” she added. Removable branding options like, woven hem tags, patches or logoed zipper pulls were acceptable for decoration Patagoina garments, even with direct embroidery being off-limits, and distributors had the option of selling the apparel blank.

VP of marketing and sales at Printable, Mitch Silver, said the addition of embroidery options is a game-changer. He also noted that his company frequently got requests from financial services clients for Patagonia apparel. “Our clients are really going to like this alternative sleeve or back-of-neck location option,” Silver said. “Many of them don’t necessarily want left-chest embroidery anyway.”

Driving Impressions noted in its email to customers that the new directive from Patagonia isn’t a free-for-all, saying, “Orders will continue to be approved and accepted on a per-order basis,” the supplier wrote.

Driving Impressions encouraged distributors to send them the end-user and its website for pre-approval before pitching the Patagonia brand to customers, to avoid issues.

Tags:

click-4-warranty listed on couponmatrix.ukfarfetch listed on couponmatrix.ukhippowaste listed on couponmatrix.ukmercury-holidays listed on couponmatrix.uksnowdome listed on couponmatrix.ukwhitbread-inns listed on couponmatrix.uk
click-4-warranty listed on couponmatrix.ukKeep your car protected quickly and affordable with Click4Warranty, the insurance provider with over fifteen years experience working for UK drivers. With three levels of cover available to match budgets of all sizes, you could bump up your policy at minimal expense by using a Click4Warranty discount code from Groupon. Whatever parts of your vehicle you’re seeking to insure and whatever mileage your four wheels have already covered, rest assured you’ll find the policy to match at Click4Warranty. The team at Click4Warranty want new customers to have plenty of leeway when it comes to confirming their policy, which is why each policy now comes with an extended 21 days cooling-off period once taken out. A customer can cancel their policy if you have any second thoughts during this period, with a full refund guaranteed – whatever your reason for cancelling. This gives every driver ample opportunity to research other providers if needed – though we doubt you’ll find a price more competitive than Click4Warranty’s. There are many reasons why drivers should choose Click4Warranty to protect their vehicle. The brand offers no maximum mileage limit on policies for one, whilst the ability to knock the cost of cover with a Click4Warranty voucher code is a sweet bonus too. Top it off with the fact that any parts covered in a policy that fail an MOT will be covered too and you can easily see why so many opt for Click4Warranty for quick, effective protection.
farfetch listed on couponmatrix.ukFashionistas, listen up - Farfetch is your number one destination for boutique picks from across the globe. Browse the curated collection of apparel for men and women, and discover unique and on-trend picks from emerging designers. With a Farfetch discount code from us, you can save on your next wardrobe reboot - whether you’re after a special occasion outfit or chic off-duty wear, you’ll find the perfect fit at Farfetch.
hippowaste listed on couponmatrix.ukIf you’re planning a renovation, a major clear out or demolishing an old shed then you have to think about what you’re going to do with the waste. Do you have to hire a flatbed and go to the dump? Do you try to hide it all in bin bags so your binman takes it all or is there a better solution? Well, this is exactly why HIPPO exist. They offer waste collection services for all kinds of waste. Hippo provides heavy duty waste bags and skips you can fill them with whatever waste you have that they will come and dispose of. Make use of our voucher codes and save yourself money on the UK’s premier waste removal service. HIPPO is the answer for cost effective and convenient rubbish removal. If you’re clearing small amounts of garden waste or completing a major home renovation, HIPPO’s range of skips, bags, and Man & Van services mean there’s always the right option for you. Over One Million satisfied customers have found the right solution with HIPPO. Don’t just take our word for it, you can check out the reviews on Trust Pilot where they have an overall score of 9.2 out of ten from thousands of satisfied customers’ reviews.
mercury-holidays listed on couponmatrix.ukWelcome to Mercury Holidays, specialists in handpicked holidays. Whether you're looking for a romantic getaway, family adventure, or solo expedition, Mercury Holidays will have the perfect package for you. From escorted tours to rail journeys, river cruises to fly drive tours, whatever your country of destination, Mercury Holidays will bring you the experience of a lifetime. With Mercury Holidays promo codes you can enjoy travel for less. Get out and explore with Mercury Holidays.
snowdome listed on couponmatrix.ukThere’s no need to wait until winter descends to get your fix of snow. Just drop by the UK’s first real snow skiing venue, SnowDome, and enjoy the magic of an indoor winter wonderland at any time of the year! Browse our collection of SnowDome vouchers to cut the cost of entry, lessons and more. Whether you’re looking to brush up on your skiing skills, learn to snowboard or relax in an apres ski spa, SnowDome will tick all your boxes.
whitbread-inns listed on couponmatrix.ukIf you’re after a tasty local ale, mouthwatering food and service with a smile, look no further - you’ll enjoy a warm welcome at Whitbread Inns! With spots all over the country, there’s bound to be one near you - pop in today to enjoy some good old fashioned hospitality. Make the most of a Whitbread Inns voucher to save on your next pint or plate, and get ready to make yourself at home!