Why Retailers Love Customers Who Love Weed

Even without a pandemic that caused economic strife and limited the budgets of millions of people around the globe, industries and businesses are always seeking a way to increase their customer base. In this day and age, that means turning to those in the cannabis industry.  By marketing to cannabis consumers and canna-culture, businesses of all types are starting to see just how profitable this kind of industry truly is.

Already, there are many leading companies such as Uber Eats, Amazon, and even the popular fast-food chain Wendy’s that are achieving larger profit margins by targeting cannabis users and supporters of cannabis. 

Why Are Companies Targeting Weed Customers?

Before the legalization of cannabis use started sweeping the nation, the idea of a cannabis user was considered unprofessional and unmotivated. However, with today’s cultural shift in acceptance and widespread public perception of cannabis use as a beneficial medicinal plant, the idea of “who” exactly is using cannabis has changed dramatically. Studies show that most cannabis consumers in the US fall somewhere in the age range of 35-55, with the average cannabis consumer making more than £50,000 annually in income.

With just this information in mind, you could see how businesses of all types could profit off of cannabis consumers. These are people of established ages who have above-average incomes. They will have the money to spend on products like cannabis, as well as cannabis-related products — especially keeping in mind that the average consumer spends £150-£200 on weed a month. 

Interestingly enough (especially for brands), 51% of daily smokers would still buy the same amount of weed even with more inflation. If there is any dedicated audience to market to, it’s those who enjoy marijuana. Furthermore, cannabis consumers are knowledgeable about trends in the consumer marketplace; weed consumers want to know what they’re buying and where it comes from.

All of this is good news for retailers and marketers who seek innovative ways of meeting the needs of their customers. Not only are cannabis consumers more likely to spend money when properly motivated, but they are also more likely to influence others in making choices through their higher-than-average use of social media platforms such as Twitter, Instagram, and TikTok.

The Effects of Using Cannabis and Its Benefits to Industries

Cannabis use is associated with a variety of effects that can be considered positive and negative. However, all of the effects provide industries with an opportunity to market their products or services.

One of the most notable positive effects of cannabis consumption is increased appetite. This is good for restaurants, food services, grocery stores, and convenience stores looking to increase brand awareness and profits from a demographic with an almost insatiable appetite for munchie foods. Additionally, with health crazes and multiple alternative dietary lifestyles currently trending in the US, almost any restaurant or convenience store can benefit by altering its menu to accommodate dietary restrictions, further capitalizing on weed customers’ repeated appetites for satiating foods made from healthier ingredients.

Another notable cannabis-related effect is drowsiness. This side effect of cannabis use is a highly sought-after symptom for those experiencing insomnia or stress-related sleeping disorders. This particular side effect of cannabis consumption is ideal for businesses and brands seeking to promote their sleep products such as bedding, pillows, mattresses, and more.

Additionally, when cannabis is used in conjunction with sleep products such as comfortable sheets and pajamas, businesses can expect an even more significant amount of returns on their marketing campaigns. This speaks to the industries that focus on providing sleeping comfort and those companies that offer products designed for relaxation, such as bath bombs and bubble baths. The final notable effect of cannabis consumption is general pain relief.

This effect is essential for many cannabis users to treat chronic and acute conditions stemming from injury, genetic disorders, and even day-to-day routines.  Physical therapy and massage clinics would do well to capitalize on this effect by selling or offering gift cards for their therapeutic services or incorporating cannabis into their spa packages. In fact, in less conservative areas, many spas offer CBD massages or soaks, and these packages tend to be more expensive than others.

But, they’re still some of the most popular options for many, illustrating just how appealing incorporating cannabis into businesses can be. 

Cannabis Culture and its Benefits to Industries

It is not just about marketing to those who use cannabis to alleviate medical conditions. It’s also about marketing to those who use cannabis recreationally for fun and relaxation, which is an essential distinction in understanding how to promote products to weed customers effectively. Recreational users have different habits and rituals surrounding cannabis consumption and should be marketed appropriately, ensuring they return for more products and services.

Weed customers are not afraid to spend money on items that may be considered costly, including edibles and flowers, as long as they are promised a quality product or an entertaining experience. This means that any industry looking to generate profit through fun and interactive experiences such as escape rooms, virtual reality experiences, and video games, should pay close attention to these consumers as they tend to be more than willing to spend money on the latest immersive technology and fun activities. In addition to the entertainment industry, those who work in food services should also pay close attention to recreational cannabis users, as they tend to have a broader palate than those who do not use cannabis. 

Hopeful restaurateurs and chefs looking to stand out in their industry should consider creating a menu that specializes in cannabis-infused dishes. Likewise, mixologists and bars should consider making cannabis-infused cocktails using THC or CBD oil tinctures to cater to those who do not drink alcohol but want a place where they can socialize and meet people. After all, just imagine the noise that a brand like Starbucks could make within the industry by coming out with hemp-infused frappuccinos or CBD lattes. 

A New Era in Product Marketing

In general, the opportunities that weed culture opens up for marketing new products are beyond exciting, and it has incredible potential for the brands who do it right.

It’s important to take a step back and see how your business relates to cannabis culture — is it through wellness, fun, plant-based ingredients? No matter the correlation, appealing to those in the cannabis community creates the chance for brands to sell to a whole new community, as well as help make cannabis consumption become even more mainstream. And, what company wouldn’t want to say they were a part of the marijuana movement? 

From CBD oils containing no THC to specialized cases for smoking accessories and vape pens, cannabis culture is creating a new era in product marketing. Cannabis users are far more open to trying out new products and services as long as they can trust the source of their purchase. It is vital for cannabis marketing agencies, brands, and businesses to do their research before jumping on the bandwagon.

This includes familiarizing themselves with cannabis laws, regulations, and industry standards to ensure they responsibly create and market their products.

Tags:

chill-factore listed on couponmatrix.ukethical-superstore listed on couponmatrix.ukfishing-tackle-and-bait listed on couponmatrix.ukmo-bros listed on couponmatrix.ukscs listed on couponmatrix.ukwiggle listed on couponmatrix.uk
chill-factore listed on couponmatrix.ukWhy wait for the colder season when you could be walking in a winter wonderland at any time of the year? Get your skates on and head to Chill Factore, the UK’s longest indoor ski slope, for all the winter sports fun you could hope for! A Chill Factore discount code from us will warm the cockles of your heart and allow you to enjoy sledging, sliding, ski lessons and more, without your finances freezing up.
ethical-superstore listed on couponmatrix.ukIf you like retailers with a conscience, you’re in luck. Ethical Superstore is a store you can shop from totally free of guilt, and when you use an Ethical Superstore discount code you’ll find everything offered at truly incredible prices. From clothing to toys and from hair dyes to homeware, there’s a phenomenal range of products on offer. You’ll find everything you need, and all completely and totally ethically sourced.
fishing-tackle-and-bait listed on couponmatrix.ukFishing Tackle and Bait is a great place to shop for all your fishing needs. Ardent anglers will love the wide variety of products, including bait, fishing rods and waterproof gear, and Groupon is fully stocked with Fishing Tackle and Bait discount codes so you can save even more on your purchase. With the Fishing Tackle and Bait sales, newsletter discounts and free delivery, you can get all your fishing-related essentials and catch that carp for less. Fishing isn't an expensive hobby when you keep Groupon in mind. We scour the seas for fresh Fishing Tackle and Bait promo codes to help you save money on nets, reels and rods. We also make it easy for you to find the current (pun intended) offers by listing them all in one place—handy! Whether you’re looking for a code for free shipping or a discount on your purchase, you’ll find it all here at Groupon. Fishing Tackle and Bait offers a wide variety of bait, including live bait, artificial bait and speciality date, and it’s even cheaper to dive right in with a Fishing Tackle and Bait voucher code from Groupon. Keep checking our page at Groupon for a chance to save with promo codes, Fishing Tackle and Bait sales and multi-buy deals. With a little help from Groupon, getting your fishing gear on budget is a breeze.
mo-bros listed on couponmatrix.ukMo Bro's is a leading provider of men's grooming products, and they're always looking for ways to help their customers save money. That's why they offer a Mo Bro's discount code, which can be used to save on your next purchase. Whether you're looking for a new razor or just some shampoo, you can use a Mo Bro's discount code to get a great deal. So don't wait any longer, head over to Mo Bro's and start saving today! At Groupon, we know that saving money is important to our customers. That's why we work hard to find the best Mo Bro's discount codes and vouchers so you can get the best deals on their products. We know that the best quality men’s grooming products can be expensive, that’s why we'll constantly be on the lookout for new codes so you can always be sure you're getting the best price! One of Mo Bro's top-selling products is their beard wash. It's a great and gentle product that leaves your hair feeling clean and refreshed. With a range of zesty, spicy and woody scents, it will leave your beard smelling great too! And with a Mo Bro's voucher code, you can get it for an even better price. So don't wait any longer, head over to Mo Bro's and start your beard journey today!
scs listed on couponmatrix.ukGet all your furnishing needs at ScS. Whether you’re after a new sofa, some lush carpets, shiny new flooring, or any other type of furniture, ScS has everything you need and more. With your ScS promo code from us, updating your home has never been easier. You don’t even need to leave the house thanks to their convenient online shop putting the choice in the palm of your hands! Whether you’re a leather lover or prefer a soft fabric when it comes to seating, you’re guaranteed to find everything you need to make your dream home a reality at ScS.
wiggle listed on couponmatrix.ukIf you like to get out amongst the world and move, Wiggle is the place for you. Providing gear for active outdoors enthusiasts, a Wiggle discount code will help you save on your cycling, running, swimming, gym or general outdoor equipment and apparel. There’s even a range of nutrition and wellness products to supplement your active way of life, so take a trip around the Wiggle range before you set off for your next adventure.