2023-04-06 | OTCQB:HMBL

San Diego, California, April 06, 2023 (GLOBE NEWSWIRE) — HUMBL, Inc. (OTCQB: HMBL) announced today the launch of its Web3 Ads(TM) and Customer Relationship Management (CRM) program technologies that will pair advertisers, brands, and customers directly through the HUMBL Wallet via blockchain technology. The HUMBL Wallet can be used to pair brands and customers with exclusive product drops, special offers, discount codes, special events access, loyalty programs and more.

The HUMBL Platform can also power the origin assurance and tracking of physical products, licensing, warranties and digital collectibles, which can be “Verified by BLOCKS” and committed to the “BLOCKS Registry” to ensure lifetime tracking and ownership within brand loyalty programs.

For example, HUMBL recently served as the digital collectibles provider for SDSU – Men’s Basketball on their run to the NCAA Championship Game, in which HUMBL Wallet holders were directly “air dropped” commemorative NFTs during various rounds of the tournament. This can be replicated across marketing levers such as rewards points, discount codes, special events access tickets, flash product sales and more for participating brands and corporations.

Digital advertising fraud is estimated at £60 Billion per year in a recent study by Cheq AI cybersecurity, entitled, “The Impact of Invalid Traffic on Marketing: How Bots and Fake Users Poison Your Entire Marketing Operation.” Fake product ratings and reviews alone are estimated to be as high as 42% on the world’s largest Web 2 marketplace platforms, according to web monitoring service Fakespot.

“Leading market research shows that Web 2 advertising solutions rely on “spray and pray” marketing tactics such as email blasts, display ads, fake profiles, fake reviews and bot manipulation with low conversion rates and heavily inflated traffic metrics,” said HUMBL CEO, Brian Foote.

“By pairing brands and customers directly on Web 3 through the HUMBL Wallet, we can create a lifetime 1-1 digital connection for advertising and loyalty programs, along with real measurability of ad spending and sales conversions via blockchain technology.

This can apply to programs ranging from consumer rewards points to luxury goods authentication programs.”

HUMBL does not require the use of Personally Identifiable Information (PII), in order to maintain user data privacy. HUMBL users will also be able to select preferences for the category of items for which they would like to receive special product drops, discount offers or new inventory notifications, so that they can better reduce and tailor the amount of offers they are receiving from advertisers.

Additionally, HUMBL users can select multiple zip codes to receive local offers, travel offers and coupon codes, without personal geo-location tracking to maintain their privacy. This data is not traceable back to a specific user or their demographics, thus enabling maximum anonymity and offer inclusion for all users with HUMBL verified profiles.

HUMBL will be providing analytics and KPI metrics dashboards for advertisers, along with fee-based and performance-based billing transactions depending on campaign types requested by the client.

HUMBL will also serve traditional display and performance advertising via the HUMBL Search Engine for those advertisers seeking full campaign integrations.

About HUMBL

HUMBL is a Web3 platform with product lines including the HUMBL Wallet(TM), HUMBL Search Engine(TM), HUMBL Social(TM), HUMBL Tickets(TM), HUMBL Marketplace(TM) and HUMBL Authentics(TM). The company also has an HUMBL Blockchain Services(TM) division for public and private sector clients.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by the use of the words “may,” “will,” “should,” “plans,” “expects,” “anticipates,” “continue,” “estimates,” “projects,” “intends,” and similar expressions.

Forward-looking statements involve risks and uncertainties that could cause results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, the Company’s ability to successfully execute its expanded business strategy, including by entering into definitive agreements with suppliers, commercial partners and customers; general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technical advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, regulatory requirements and the ability to meet them, government agency rules and changes, and various other factors beyond the Company’s control. Except as may be required by law, HUMBL undertakes no obligation, and does not intend, to update these forward-looking statements after the date of this release.

Contact HUMBL, Inc.
PR@HUMBL.com Source: HUMBL, Inc.


Primary Logo

Tags:

myprotein-com listed on couponmatrix.ukshearings-holidays listed on couponmatrix.ukskyparksecure listed on couponmatrix.uktheatre-tickets-direct listed on couponmatrix.ukundone-watches listed on couponmatrix.ukzalando listed on couponmatrix.uk
myprotein-com listed on couponmatrix.ukWhether you're a seasoned sports and fitness fan, or a relative newcomer who is simply trying to get in better shape, then the right nutrition to fuel your body for its workouts is vital. Join the health movement at Myprotein for support every step of the way. Myprotein is one of the most trusted leaders in the market of high quality protein powders and sports nutrition, and with your Myprotein discount code you can save on products from the number one site for all of your fitness nutritional needs. At Groupon we can help you to get an even better deal on some of Myprotein’s fantastic products thanks to our wide selection of deals and promotions that can save you money.
shearings-holidays listed on couponmatrix.ukShearings is the UK's largest escorted tour operator, taking you, your family and friends to destinations both far and wide - in the UK and further afield. With over 100 years' experience of planning trips, Shearings really are very well respected within the holiday industry. With over 200 destinations to choose from, why not use your shearings vouchers and put them towards the trip of a lifetime.
skyparksecure listed on couponmatrix.ukSkyParkSecure is one of the UK’s largest airport parking providers with a website that allows you to compare prices at 28 airports across the UK. And with a SkyParkSecure discount code, you’re even more likely to get a parking bargain. From long haul to city breaks, SkyParkSecure will keep a careful eye on your precious vehicle, 24 hours a day, 7 days a week - no matter where you are in the world.
theatre-tickets-direct listed on couponmatrix.ukA trip to the theatre is a unique experience; the chatter of the excited audience in the foyer; the velour-lined seats and painted ceilings; the buzzing tension as the lights dim and the curtain rises. Now, thanks to Theatre Tickets Direct, you can enjoy that enthralling feeling without emptying your bank account. Pop a Theatre Tickets Direct promo code into your next booking and enjoy the show knowing you’ve grabbed the best-priced tickets on the market. Find your perfect seat with Theatre Tickets Direct and join the half-a-million happy customers today.
undone-watches listed on couponmatrix.ukFounded in 2014, UNDONE Watches is a young and innovative watch brand that offers custom watches. Their designs are inspired by vintage and military watches, with a focus on quality and attention to detail. With a UNDONE Watches voucher code, you can enjoy savings on your next purchase of one of their stylish and unique timepieces. At Groupon, we are always on the lookout for voucher codes and discount codes that can help you save money. When it comes to UNDONE Watches, we have a variety of codes that you can use to get discounts on their products. Whether you're looking for a code for free shipping or a percentage off your purchase, we have you covered. So be sure to check back often for the latest and greatest UNDONE Watches voucher codes. One of UNDONE Watches' most popular products is the Military Chronograph watch. This rugged and stylish timepiece is inspired by vintage military watches and with its 100-meter water resistance and Swiss movement, this watch is built to last. So if you're looking for a quality watch with an UNDONE Watches discount code, the Military Chronograph is a great option.
zalando listed on couponmatrix.ukZalando has all your favourite brands, from high street to high end, in one convenient place. With brands handpicked from across Europe, you can browse the best of fashion to suit your budget. With your Zalando discount code you can shop everything from Nike sportswear to Ted Baker formal wear to Levi’s jeans and everything in between! Zalando live and breathe fashion, researching and picking all the best brands and new items, so you don’t have to.