The Fisher-Price Play Lab has been learning from real-life fun experts (aka kids) since 1961, helping create toys that help them learn & grow the way they like best.
Imagine What's Next!
In a child's imagination, anything can happen: a pirate can ride a dinosaur to outer space. Imaginext toys from Fisher-Price are designed to let kids create new adventures every time they play with favorite characters, cool storytelling themes, and lots of kid-powered tricks and transformations. Plus, our figures, vehicles and playsets are easy to set up, so you can unleash your child's imagination right out of the box.
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