Givex has created a fully end-to-end solution that delivers powerful …

Givex Corp (TSX:GIVX, OTCQX:GIVXF) said it has signed a data-sharing agreement with Marketing Vitals that will allow mutual clients the opportunity to benefit from Marketing Vitals’ industry-leading machine learning data analytics software. “Our integration with Marketing Vitals allows us to provide a seamless connection with their technology,” said Mo Chaar, chief commercial officer of Givex in a statement. “Our clients can use the fact-based data they are sitting on today to make smarter strategic decisions across every department.” Char added: “The SaaS platform at Marketing Vitals appears years ahead of anything we have ever seen when it comes to helping a client understand the brand truths that are hiding within the details of the transactions.

Their ability to tie transaction to payment data to understand frequency and all purchase attributes of every guest builds an undeniable story of what is truly happening within each location. Generating operating solutions (down to each guest) gives a brand the knowledge to make fact-based solutions. Bringing cutting-edge technology to our clients is always in the best interest of all involved.”

Marketing Vitals is a leading data analytics software platform servicing the restaurant industry and entities that serve food like premium cinemas, entertainment venues and more.

It serves restaurants in 49 states and in 26 countries.

Based in the Dallas/Fort Worth, Texas area, Marketing Vitals has been in business since 2014 providing Guest Behavior Intelligence for hundreds of restaurant brands.

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