How one scale-up is rethinking marketing after going 'too hard, too …

After over-investing in brand last year in a bid to reignite its pandemic-level growth, Thortful is now seeing success with an approach better suited to a scale-up. Hundreds of online brands saw their growth skyrocket during the height of the pandemic, when consumers were stuck in their homes and retailers doors were shut.

Online card and gift brand Thortful was one of them, with sales increasing by 276% in 2020, from GBP7m to GBP28.3m.

Founded in 2015, Thortful sets itself apart from the giants of the online card industry – namely Moonpig and Funky Pigeon – with its marketplace model, in which artists can upload their card designs to a platform and are paid a share of any sale.

The brand therefore offers a wide spectrum of designs, from sweet and cute to lewd and crude.

Not yet a subscriber?

Buy today to continue reading

ebay listed on couponmatrix.ukbrother-2-brother listed on couponmatrix.ukharrys listed on couponmatrix.uki-saw-it-first listed on couponmatrix.uklenstore listed on couponmatrix.ukthomas-sabo listed on couponmatrix.uk
ebay listed on couponmatrix.ukA bastion for independent brands and second-hand sellers alike, eBay has long solidified itself as THE internet marketplace to buy anything and everything. Whether you’ve got your sights set on a particular product or looking to snap up something spontaneous, an eBay discount code can secure savings on everything from outdoor furniture to champagne flutes. Regardless of if you’re looking for fashion, homeware, toys or electronics – if you’re looking, then there’s likely someone who’s eager to sell it on eBay.
brother-2-brother listed on couponmatrix.ukWelcome to Brother2Brother, the one-stop for all men's clothing and fashion. Whatever your style, Brother2Brother provide exceptional quality, durability and fashion to rock your style, and with your Brother2Brother discount code, you can love looking and feeling great for less. Whether you need a suit, casual wear, beachwear, or a new bag or wallet, Brother2Brother has everything you need to dress to impress. With top designers and brands in one place, you need not look anywhere else.
harrys listed on couponmatrix.ukRather than faff with overly complex electrical razors, take things back to basics with Harry’s – the brand that believes shaving is synonymous with simplicity. Offering their own set of signature razors, blades, gels and skincare to match male morning routines of all varieties, be sure to employ a Harry’s discount code to guarantee a great deal on shaving supplies that go the distance. So whenever you next fancy a clean shave without the faff, think only of Harry’s.
i-saw-it-first listed on couponmatrix.ukCalling all fashionistas. I Saw It First provide daily updated clothing inspired from the hottest trends and designers to keep you looking fresh and always on point. Whether you want a sizzling dress, cute swimwear, comfy nightwear or pretty much anything fashion, you’ll find a gorgeous selection of brand new never before seen items on I Saw It First. With I Saw It First discount codes you can enjoy looking and feeling great for less. Just as every girl is unique, every item of clothing deserves to be unique too.
lenstore listed on couponmatrix.ukLenstore contact lenses are vision care experts with a wide range of top-quality contacts to choose from. Lenstore offers not only lenses but also an expansive collection of vitamins, eyedrops and nutrients to nurture your eyes back to full strength. Whether you need permanent lenses or just a temporary fix, there's a Lenstore discount code to help whittle the price of any needed prescriptions. They also have an Online Optical Clinic which is run by in-house opticians.
thomas-sabo listed on couponmatrix.ukIf you’ve got an eye for all things fine, make Thomas Sabo your silver specialist. With over thirty years’ experience crafting immaculate jewellery and watches from premium sterling silver, you’ll want a Thomas Sabo discount code from Groupon whenever your sights settle on their latest dazzling masterpiece. Complete with charms, pendants, bracelets and trappings to add glimmer to glad rags, there’s no excuse not to look your finest with Thomas Sabo jewellery.