Westlake Royal Building Products launches contractor loyalty program

Westlake Royal Building Products

HOUSTON — Westlake Royal Building Products has introduced Westlake Royal PROS Perks, a contractor loyalty program for new and existing customers. PROS Perks is a point-based program that will award customers with merchant gift cards and Visa Reward Cards as a thank-you for purchasing products within the selection of Westlake Royal Building Products brands. To redeem and use PROS Perks rewards –customers log in, add purchased products, and submit photos of their invoices to the PROS Perks website.

Points are awarded based on dollar amount spent, will accumulate, and can be redeemed for gift cards. “Contractor programs are not new, but are often cumbersome for the user, with complicated points systems, rebates solely for more materials, or merchandise-only rewards. The new Westlake Royal PROS Perks program is hassle-free and delivers rewards to spend however they wish,” said Steve Booz, vice president of marketing & product management for Westlake Royal Building Products. “We value our customers and want to ensure they not only receive beautiful, high-performance exterior and interior products, but can cash in on their loyalty to our portfolio of brands.”

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PROS Perks will include products within 13 of Westlake Royal Building Products’ brands: Royal Siding, Exterior Portfolio Siding, Portsmouth Shake & Shingles, Foundry Specialty Siding, Cedar Renditions Aluminum Siding, Celect Cellular Composite Siding, TruExterior Siding & Trim, Versetta Stone, Royal Trim & Mouldings, Kleer, Mid-America Components, Royal Shutters, Mounts & Vents, and Zuri Premium Decking.

Additional points incentives will be added throughout the year.

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