Pura wasn't born in a boardroom, but in our Cheshire home after we realised that traditional wipes and nappies were making a mess of our planet.
We believe that being kind to the environment is no longer a luxury, but a necessity – and we should all be able to look after our planet, simply by looking after our families. So Pura is making it easy to switch to eco.
SIZE MATTERS: Our new and improved nappies in paper packaging may have different sizing than the original products. To make sure you get the best fit for your baby, please double check the new size guide.
PERFECT FOR NEWBORNS: Our new and improved nappies are even softer. Enhanced with organic cotton, they also feature a wetness indicator and umbilical cutout to keep newborn bellies comfy.
ALLERGY APPROVED: Proven to be great for sensitive and eczema-prone skin, Pura’s dermatologically tested, Allergy UK certified nappies are also totally chlorine free (TCF) and made without fragrance, lotion, parabens, natural rubber latex and phthalates.
LEAK FREE: Our nappies provide up to 12 hours leak-free – overnight protection that actually works! They also feature FlashDry technology to reduce risk of rash and irritation.
SUSTAINABLY MADE: Pura’s nappies are manufactured in a carbon neutral plant, powered by green electricity. Where possible we’ve replaced oil-based plastics with plant-based materials such as wood pulp from sustainably managed forests.
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