Barbie dolls and playsets are designed to encourage imagination, expression and discovery through play and to create lasting memories.
Representation and inclusivity are important to us and we create dolls with a wide range of skin tones, body types, hairstyles, varying disabilities, and fashions to reflect the world kids see today.
A NEW STUDY FROM CARDIFF UNIVERSITY* SHOWS THAT DOLL PLAY CAN HELP THE NEXT GENERATION DEVELOP EMPATHY.
A neuroscientific study from Cardiff University* shows that doll play can help children to develop empathy & social processing skills.
2022 Mattel. *Study was commissioned by Mattel (2020)
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