Sony Alpha 7 IV Full-frame camera with 28-70mm lens – 33

Sony Alpha 7 IV Full-frame camera with 28-70mm lens – 33 MP

Sony Alpha 7 IV Full-frame camera with 28-70mm lens – 33 MP, real-time autofocus, 10 fps, 4K 60p video, touchscreen, professional features for photos and videos

Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.

  • BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality – even in low light situations – for all; Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style
  • BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos; In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you
  • UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience; With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity
  • VIDEO CONTENT CREATION AT ITS BEST: Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality; For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease – it works for humans, animals, and birds; The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions
  • YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times; With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world
  • THE BEST SONY EXPERIENCE: Choose from 40+ Sony native full frame lenses to unleash your creativity; Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses
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SKU: B0GSW14SKS
Weight: 1.32 Kilograms
Brand: Sony
Model: A7 IV
Colour: Black
Batteries Included: Yes
Manufacture: Sony
Colour: Black
Origin: China

From the manufacturer

Standards redefined. For a new generation of creators.

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Sony Product Video

With groundbreaking performance in both stills and video recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

  1. Alpha 7 IV

    New full-frame back-illuminated CMOS image sensor

    A powerful 33MP sensor delivers stunning detail, less noise and realistic colours with 15-stop HDR.

  2. Alpha 7 IV

    Advanced image processing with BIONZ XR

    Enjoy superb image quality and faster processing speeds brought to you by our BIONZ XR processor.

  3. Alpha 7 IV

    Smooth, expressive 4K videos

    Record 4K videos at up to 60p with full pixel readout, and get full-frame 7K oversampling up to 30p.

  4. Alpha 7 IV

    Next-level quality with 10-bit 4:2:2 recording

    Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling.

  5. Alpha 7 IV

    Capture flawless footage with help from your α7 IV

    Advanced functions like Active Mode, Breathing Compensation and AF Assist give you a creative edge.

  1. Alpha 7 IV

    Fast Hybrid AF, evolved

    Enjoy greater speed, accuracy and tracking performance with phase- and contrast-detection AF.

  2. Alpha 7 IV

    Capture every single moment

    Shoot over 800 frames at up to 10 fps with AF/AE tracking thanks to the high-capacity buffer memory.

  3. Alpha 7 IV

    Pick your subject, then let the camera do the work

    Our AI technology uses colour, pattern and distance data to deliver high-precision subject tracking.

  4. Alpha 7 IV

    Perfect portraits, from any angle

    Real-time Eye AF detects and keeps the targeted eye in focus so you can concentrate on composition.

  5. Alpha 7 IV

    Clear, lively shots of pets and birds

    Set the subject to Animal or Bird for stills and videos of fast-moving furry or feathered friends.

Share the moment as it happens

Alpha 7 IVAlpha 7 IVAlpha 7 IVDedicated Still/Movie/S&Q dial

Switch this dial to instantly change button assignments and settings like aperture and shutter speed to match your mode. You can also use the freely customisable rear dial to quickly access features.

” data-position=”triggerHorizontal” />Dual slots with CFexpress Type A support

The dual media slots support UHS-I and UHS-II SDXC/SDHC cards (both slots) and CFexpress Type A cards (one slot), for high-speed volume data recording.

” data-position=”triggerHorizontal” />Durable design

With its dust- and moisture-resistant design, the α7 IV is ready for your most challenging outdoor shoots. Its lightweight, high-rigidity magnesium alloy chassis provides durability you can rely on.

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  • The α7 IV is for a wide range of users from professionals and high-end amateurs to entry-level users who want to get into photography and cinematography. Furthermore, its functionality supports today's growing demand for streamed media.

  • Eye AF detects facial features of animals like cats and dogs, and continuously tracks them from the side or as pets roll upside-down. Moreover, to detect birds, the AF algorithm has been optimised for photographic conditions peculiar to birds.

  • Yes, you can always keep your subject sharp, thanks to our acclaimed autofocus, which tracks focus on the eyes for both humans and animals. Get cinematic results easily thanks to the unique AF features AF Assist, Breathing Compensation and Focus Map.

  • Yes, the S&Q mode supports high-speed Full HD recording at 120 fps, and the Super 35mm mode supports 4K at 60p.

  • Yes, it's fully compatible and has been fine-tuned to the latest version of the application. The app offers remote shooting, faster transfer of RAW images or videos and enhanced connectivity. The camera is also a full-fledged streaming device.

See how it compares to other Alpha full-frame cameras

ILCE-7M4

ILCE-7M3

ILCE-7M2

ILCE-7

Customer Reviews 4.5 out of 5 stars3844.5 out of 5 stars1,2524.4 out of 5 stars650 —
Price £1,949.00£949.00 — —
Image sensor 33MP, full-frame, Exmor R 24.2MP, full-frame, Exmor R 24.3MP, full-frame, Exmor 24.3MP, full-frame, Exmor
ISO sensitivity ISO 100-51200 ISO 100-51200 ISO 100-25600 ISO 100-25600
Stabilisation Active mode + 5-axis IBIS 5-axis IBIS 5-axis IBIS With OSS Lens
Continuous shooting 10 fps 10 fps 5 fps 5 fps
Autofocus Enhanced Fast Hybrid AF Fast Hybrid AF Fast Hybrid AF Fast Hybrid AF
Eye AF Human/Animal/Bird Human/Animal (stills only) Simple AF Simple AF
Silent shooting ✔ ✔ ✘ ✘
Video 4K 60p-S.35mm,4K 30p,FHD 120p 4K 30p, FHD 120p FHD 60p FHD 24p
Viewfinder 3.68 million QVGA OLED, 0.78x 2.36 million XGA OLED, 0.78x 2.36 million XGA OLED, 0.71x 2.36 million XGA OLED, 0.71x
Monitor 3″ vari-angle LCD touch screen 3″ tiltable LCD touch screen 3″ tiltable LCD touch screen 3″ tiltable LCD touch screen
Memory card slot Dual slot: CFE Type A & SD Dual slot: SD/UHS-II & SD/MS Single slot (SD/MS) Single slot (SD/MS)

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