Telfar debuts first of its kind new pricing and makes most popular items the cheapest

 (Getty Images)

(Getty Images)

Ever since its inception in 2005, New York-based fashion brand Telfar has been disrupting the fashion industry with its accessible approach to luxury, and the latest endeavour proves they’re at it once again. Last night the label introduced a new live pricing system, which will peg the price of an item according to consumer demand, and will be enacted on their next clothing drop on March 27 and continue weekly until April 24. It works like this: each item in the range (which comprises only clothing – so don’t get your hopes up on securing their new Pill bag or hyped wallet at a discount) will be listed first for the wholesale price.

This initial price will increase bit-by-bit until it reaches its RRP, which is the price it would be sold for in a store. The catch? If the item sells out before reaching its RRP, the brand will lock the price of the item at the cheaper figure it sold out at permanently.

So if a T-shirt’s wholesale price is GBP20 and it sells out by the time it reaches GBP30 then it will cost GBP30 for the rest of its shelf life — even if it usually retails for GBP70. This reverse supply and demand model means that the fastest selling and by proxy, most in demand — items are the most accessible. Or, “the more you want it, the lower the price,” as explained by the brand.

The subversive strategy rewrites typical brand business models, where the most in-demand items are typically priced up. In a press release the brand explained its motivations behind the new pricing system. “Telfar Live disrupts existing notions of supply and demand, scarcity and value perception — proposing a new mathematics for Black cultural innovation: Cool people != rich people — therefore — cool clothes != expensive clothes.” It’s a proposition in keeping with its slogan, “Not for you — for everyone,” that has remained at the heart of everything the label does.

Founded by Liberian-American designer Telfar Clemens, Telfar quickly gained notoriety for its It-handbags that first debuted in 2014. Dubbed the “Bushwick Birkin” yet priced at just £140 for a mini and £240 for a large, they have helped famously push the traditional ideas of luxury — both in terms of who it’s made for, and who can participate in it.
Story continues

“Become a queer, Liberian-American eighteen year old, travel back to 2004 and establish a 100% unisex fashion line in New York City,” runs its official bio on Instagram. “Try to make clothes that do not exist on the market – just as you don’t exist in the world.” Since then Clemens has caught the attention of high society, winning the Fashion Fund in 2017, appearing on Oprah’s coveted list of favourite things in 2018, and designing the 2021 Olympic uniforms for Liberia. In an exclusive interview with Fast Company, founder Clemens once again reinforced his mantra of making his products accessible and affordable to anybody who wants them when explaining the new live pricing model. “Many brands use price as a barrier to entry.

I never wanted that for my brand,” he said. Twitter is largely praising the decision, with one user commenting: “I think it’s a smart move. People love to complain all the time about the markup of fashion and bags in particular.

Now we have a designer offering wholesale prices on their bag if you just go on their website as soon as it drops.” Another pointed out: “It’s a good way to increase their traffic and also a good way for customers to get a deal.”

The Telfar Live collection debuts on March 27 at telfar.net.

Remember to collude with your friends to get the best price on your favourite pieces.

conrad-electronic listed on couponmatrix.ukhampergifts-co-uk listed on couponmatrix.ukkiko listed on couponmatrix.uknespresso listed on couponmatrix.uktabcat listed on couponmatrix.uktemu listed on couponmatrix.uk
conrad-electronic listed on couponmatrix.ukConrad is a leading retailer of electronics and technology products founded in 1923. It offers a wide range of products, from laptops and smartphones to TVs and cameras – all available for less with the latest Conrad discount code. Conrad stocks electrical devices of every variety to help both pursue pastimes and assist with much-needed repairs. So whether you’re in need of some new DIY tools, an electromechanical devices or a portable laptop for work, you’ll find all these and more at Conrad. At Groupon, we understand that saving money is important to our customers. That's why we work hard to find the best deals to cut the cost of every electronic item on your shopping list. We update our site regularly with the latest codes so that you can always get the best deal on your Conrad purchase. If you're eager to see which bargains the brand have to offer themselves, head on over to the Conrad sale section and save up to 30% on hairdryers, lightbulbs and plenty more. If you're looking for a great deal on Conrad electronics, then you've come to the right place. Conrad sources the best prices on everything from Apple MacBook's to electrical parts for cars and DIY, making them one of the most comprehensive elelctronics retailers on the web. There's no saying what new or replacement device you'll need next, so be sure to utilise Conrad voucher codes whenever you're in sudden need of quality electricals that don't break the bank.
hampergifts-co-uk listed on couponmatrix.ukLooking for a truly indulgent gift to send a faraway friend? Go the distance with a luxury hamper from Hampergifts and send your special someone a smile. From chocolate and cheese parcels to wine and beer packages, there's a hamper to celebrate every occasion. Find the perfect fit for less with a Hampergifts discount code and enjoy fast and reliable delivery across the UK. Hampergift's handmade creations feature only the finest artisan delicacies, so you can show your loved one how much you truly care.
kiko listed on couponmatrix.ukSince their inception in 1997, Italian beauty brand KIKO Milano has been winning over the hearts of beauty addicts worldwide thanks to their huge range of cutting-edge makeup, face and body treatments. Use your KIKO promo code to find products which will allow you to “Be Who You Want To Be” and enjoy custom-made products for unbelievable prices to ensure you’re always able to look and feel your best with makeup and beauty products specifically tailored to your style, skin tone and type.
nespresso listed on couponmatrix.ukSometimes, bog-standard instant and average ground-coffee brews just won’t cut it. Nespresso is here to make your dreams of having barista-standard coffee in the comfort of your home a reality with over 13 types of machine and almost thirty varieties of coffee all at great prices. Use a Nespresso promo code to slice the price of your next order from Nespresso and your purchase will feel even more rewarding. With your own personal machine that makes you the perfect latte, cappuccino or americano every time, you’ll never want for an overpriced takeout coffee again! The best part is, all Nespresso aluminium capsules are fully recyclable - do your bit for the planet and take your used capsules to your nearest Doddle or Collect Plus point instead of throwing them in the kitchen bin.
tabcat listed on couponmatrix.ukTabCat is a UK based online retailer that offers products for cats and cat lovers. They specialise in keeping your cat safe with their cat trackers. TabCat discount codes are available to help you save money on your next purchase. Being more accurate than a GPS, TabCat has what you need to keep your animal safe, so you always know where they are. Be sure to browse their selection and take advantage of their deals today! At Groupon we know that discount codes are a great way to save money on TabCat products. We know that keeping your cat safe is your top priority, but we also know it can be costly. We know that finding the best deals is very time-consuming, that’s why we find the best codes and deals so you can focus on finding the perfect cat tracker for your feline friend. Check back often for the latest and greatest offers! TabCat are best known for their trackers. One of their top-performing products is their TabCat bundle v2. Not only does it tell you where your kitten is, it also directs you on where to walk to find them. The TabCat voucher code is a great way to save money on your next purchase. So what are you waiting for? Keep your pet safe and be sure to check our page to take advantage of their discount codes today!
temu listed on couponmatrix.ukTemu is the online megastore where you’ll find fashion and accessories, arts and crafts, makeup, bags and stationery at rock-bottom prices. Thanks to Temu’s lightning deals, free gifts and new customer discounts, you can shop without ever going over budget. From the useful to the unusual, Temu has it all – don’t forget to use your Temu coupon code for discounts or free credit! Temu also offers free shipping on all orders and you’ll have 90 days to return your items at no cost to you.