LG Smart Monitor U7 27U731SB-W, 27″ 4K IPS webOS, White

LG Smart Monitor U7 27U731SB-W

LG Smart Monitor U7 27U731SB-W, 27″ 4K IPS webOS, White for Work, Streaming & Productivity, HDMI, USB Hub with USB‑C 65W, AirPlay 2, Screen Share, AI Picture Pro, AI Sound Pro

  • [27‑INCH 4K UHD IPS DISPLAY WITH 90% DCI‑P3 COLOUR] The 3840×2160 IPS panel delivers sharp detail, vibrant colour and 350‑nit brightness—ideal for hybrid work, creative tasks, entertainment and everyday productivity.
  • [WEBOS SMART MONITOR – NO PC REQUIRED] Stream Netflix, Prime Video, Disney+, YouTube, Apple TV and BBC iPlayer* directly from the built-in webOS platform, plus dedicated Sports, Games and LG Fitness apps. Doubles as a smart TV replacement for a bedroom, studio or small office. *Additional UK catch-up apps are planned for future webOS updates; app availability may vary.
  • [USB‑C CONNECTIVITY WITH 65W POWER DELIVERY] USB‑C supports display output, data transfer and up to 65W laptop charging through a single cable—reducing clutter and powering your device while you work.
  • [AIRPLAY 2, SCREEN SHARE & BLUETOOTH FOR SEAMLESS WIRELESS CONNECTIVITY] Mirror content from Apple devices via AirPlay 2 or from Android/Windows via Screen Share. Pair Bluetooth speakers or headphones for richer audio.
  • [AI PICTURE PRO & AI SOUND PRO FOR ENHANCED IMMERSION] AI Picture Pro upscales content toward 4K and optimises tone mapping, while AI Sound Pro delivers Virtual 11.1.2‑channel audio with clearer dialogue and richer depth.
  • [AI SEARCH, AI CONCIERGE & AI MAGIC REMOTE SUPPORT/THINQ APP] Search using Gemini & Copilot, get personalised content recommendations and control everything with the AI Magic Remote (sold separately) and LG ThinQ app.
  • [LG GALLERY+ & AUTO BRIGHTNESS CONTROL] Display over 4,500 curated artworks, generative AI images and ambient visuals. Auto Brightness Control adjusts screen brightness based on room lighting.
  • [LG Gallery+ & Auto Brightness Control] Display over 4,500 curated artworks, generative AI images and ambient visuals. Auto Brightness Control adjusts screen brightness based on room lighting.
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SKU: B0H3LRJJ4S
Weight: 5.6 Kilograms
Brand: LG
Colour: White
Manufacture: LG Electronics
Colour: White

From the manufacturer

One screen. Endless possibilities.

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

One screen. Endless possibilities.

Versatile display for both work and play

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Versatile display for both work and play

4K UHD (3840×2160) IPS display with HDR 10 and up to 90% DCI-P3 Colour Gamut delivers a high contrast ratio and precise colours.It lets you experience visual immersion, whether you’re working or enjoying entertainment.

Home Office ready without a PC

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Home Office ready without a PC

webOS brings essential Office apps directly to your Home Office, enabling you to work without a PC. From document creation to file management, cloud-based applications support everyday productivity on screen, while webOS lets you access your PC remotely through remote PC when needed.

  1. Style your space with over 4,500 curated artworks


    With LG Gallery+, discover curated artworks from various partners and display them on your smart monitor to elevate your workspace or personal space with daily visual inspiration. You can also transfer Generative AI–created images from LG Gallery+ to your mobile devices or PC for a seamless content experience.

    Desktop computer setup displaying landscape mountain scenery on monitor. Desk includes keyboard, mouse, and brand logos (appears to show various tech/software partners) on neutral beige background.
  2. Optimal brightness in any light


    Auto Brightness Control automatically adjusts brightness based on ambient lighting, supporting comfortable viewing in any environment.

    Flat-screen television mounted on warm beige wall above dark media console, displaying action movie scene. Room features decorative sun and moon wall art, table lamp, and minimalist interior styling.
  3. Smart connectivity for seamless device sharing


    Text reads: 'Google Cast', 'Apple HomeKit', 'Apple AirPlay'. Desktop monitor and mobile devices displaying orange interface with person wearing sunglasses and headphones. Compatible with multiple streaming platforms.
  1. High performance processing for AI


    The next-generation processor automatically optimises picture and audio performance, ensuring consistent clarity and stability across diverse content and work environments.

    The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

    High performance processing for AI

  2. AI Picture Pro upscales to 4K


    The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

    AI Picture Pro upscales to 4K

  3. AI Sound Pro fine tunes sound impact


    AI Surround Sound delivers room-filling audio with Virtual 11.1.2 Ch. AI Object Remastering enhances clarity by separating dialogue, music, and effects, while AI Sound Pro in webOS balances sound for a clear listening experience.

    The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

    AI Sound Pro fine tunes sound impact

  1. One AI button unlocks every AI feature


    Control the Smart Monitor easily with the AI Magic Remote. Motion sensing, a scroll wheel, and instant voice commands deliver smooth, intuitive control.

    The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

    One AI button unlocks every AI feature

  2. Multi AI search with Gemini & Copilot


    Simply say what you are searching for with Multi AI Search. It connects multiple AIs to deliver broader, more relevant results tailored to your needs.

    The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

    Multi AI search with Gemini & Copilot

  3. Personalised content with AI Concierge


    Generative AI delivers recommendations based on content type, time, and preferences. AI Concierge provides personalized suggestions, while Generative AI supports image and music creation on the Smart Monitor with the AI Magic Remote.

    The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

    Personalised content with AI Concierge

Award-winning security with LG Shield

Text reads 'LG Shield' centered on purple digital circuit network background with security icons. Connected nodes display shield and protection symbols in interconnected pattern.

Secure data storage and management, enhanced key technology, and secure cryptographic algorithms protect data during transmission, while credential-based authentication helps ensure software integrity and prevent unauthorised access.

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